Senior Manager, Global Media AMS

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The Senior Media Manager oversees integrated media planning and management across major campaigns, ensuring alignment with the regional strategy and supporting innovation across channels. The Senior Manager mentors junior team members, manages key media partnerships, and drives cross-functional collaboration to deliver breakthrough, high-performing campaigns.

• The direct the regional media roadmap, ensuring local activations align with global COE standards, championing and embedding buyer-group-led media strategies within holistic media planning, while maximizing regional pipeline impact.
• They ensure highly targeted Buyer Group media strategy is executed locally across all paid touchpoints (digital and offline), supporting ABM at scale.
• They serve as the regional day-to-day point of contact for the Media Agency of Record, managing regional budgets, local plan execution, and ensuring all paid media is compliant and culturally resonant to the specific Integrated marketing campaign they are accountable for.

Responsibilities

• Define the AMS regional strategy and paid channel mix, ensuring that budget allocations and channel targeting and journey mapping are optimized for complex B2B buyer journeys
• Ensure assigned regional programs reflect the Global COE strategy, while maximizing the account-based buyer group pipeline velocity in the region and supporting region KPIs and business objectives locally and brand KPIs
• Directs the development of executive summaries of campaign plan and performance for internal socialization
• Monitor and report on creative asset performance and build recommendations for content strategist
• Drive the agency's testing roadmap, utilizing new channels, formats, and optimization to secure competitive advantage and increase ROI
• Partner with Audience Managers to internalize insights, finding new media approaches to engage hyper-targeted Buyer Groups
• Define agency performance standards and govern execution quality and efficiency, driving continuous optimizations and strategies against buyer group KPIs.
• Collaborate with Integrated Marketing, Audience Managers, and Regional Marketing teams to ensure synchronized execution and influence adoption of high impact media plans
• Be accountable for invoicing, budget pacing, variance tracking, and provide high-level forecasting inputs to internal stakeholders
• Synthesize data (media, audience, analytics) into a unified performance story, proposing actions to improve pipeline velocity and GTM outcomes
• Provide input on the AdTech stack roadmap, evaluating new technologies and defining data flow for the Activation & Experience leader

• Proven experience (8-10 years) in paid media strategy development within a large-scale organization or agency, with a strong focus on the AMS region. Enterprise B2B experience is a plus. 
• Experience in ABM strategy and activation
• Proven expertise in regional media activation and the application of global strategic frameworks to local market
• Deep knowledge of the media landscape, planning tools, and analytics dashboards (Adobe, GA, platform insights)
• Strong strategic thinking, analytical, and problem-solving skills, with a deep understanding of media performance metrics and optimization techniques.
• Ability to develop strategic storytelling for internal socialization
• Excellent communication and collaboration skills, with the ability to influence and align cross-functional teams and stakeholders.
• Experience working with media agencies, creative agencies, and internal marketing teams.
• Excellent budget management and financial acumen

For positions in this location, we offer a base pay of $155,900 - $272,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

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Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

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