Senior Director, Marketing Analytics and Consumer Insights

Our secret to leading the way in hospitality? We put our people first!

At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.

Join us and Be a Part of Something Good.

Job Summary

The Senior Director, Consumer Insights will lead Shake Shack’s enterprise consumer insights and guest analytics strategy. This role will combine consumer research, behavioral data, and advanced analytics to inform strategic decisions across marketing, digital, menu innovation, and operations.

This leader will build and scale a best-in-class insights capability that integrates research and data analytics to provide a holistic understanding of Shake Shack guests. The ideal candidate brings a strong analytical foundation, deep expertise in consumer behavior, and the ability to translate complex data into clear strategic recommendations for executive leadership.

Key Responsibilities

• Define and lead the enterprise consumer insights strategy to support brand growth, marketing effectiveness, and guest experience.

• Build and lead a high-performing insights team spanning consumer research, guest analytics, and market intelligence.

• Develop advanced guest segmentation and behavioral frameworks to better understand motivations, needs, and purchase drivers.

• Leverage CRM, loyalty, digital ordering, and transactional data to generate actionable insights that drive acquisition, retention, and lifetime value.

• Partner closely with Marketing, Digital, Menu Innovation, Operations, and Data teams to embed insights into key strategic initiatives.

• Lead consumer and market research initiatives including brand health tracking, innovation testing, guest journey research, and competitive intelligence.

• Develop and oversee marketing measurement capabilities, including Marketing Mix Modeling (MMM), to evaluate media effectiveness and optimize investment decisions.

• Partner with marketing and analytics teams to build measurement frameworks connecting media exposure, digital engagement, and restaurant sales performance.

• Deliver clear, compelling insights and strategic recommendations to senior leadership to inform business decisions.

• Champion a culture of data-driven decision making and strengthen insights storytelling across the organization.

Qualifications

• 12+ years of experience in Consumer Insights, Analytics, Market Research, or Strategy roles.

• Experience leading insights or analytics teams at the Director or Senior Director level.

• Strong analytical expertise including segmentation, consumer behavior analysis, and research methodologies.

• Experience working with large datasets and analytics tools such as SQL, Tableau, Power BI, or similar platforms.

• Familiarity with CRM, loyalty data, and digital analytics environments.

• Proven ability to translate data and research into actionable business strategies.

• Experience within QSR, fast-casual, retail, or consumer brands preferred.

• Bachelor’s degree in Marketing, Analytics, Statistics, Economics, or related field; MBA or advanced degree preferred.

What Success Looks Like

• Establish a modern insights ecosystem integrating consumer research and advanced analytics.

• Deliver actionable guest segmentation frameworks used across marketing, digital, and product innovation.

• Strengthen marketing measurement capabilities to improve media investment effectiveness.

• Position Consumer Insights as a trusted strategic partner to executive leadership.

Benefits at Shake Shack:

A work environment where you can come as you are, share your ideas, have fun, and work collaboratively:

• Weekly Pay and Performance bonuses

• Shake Shack Meal Discounts

• Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more

• Medical, Dental, and Vision Insurance*

• Employer Paid Life and Disability Insurance*

• 401k Plan with Company Match*

• Paid Time Off*

• Paid Parental Leave*

• Access to Employee Assistance Program on Day 1

• Pre-Tax Commuter and Parking Benefits

• Flexible Spending and Dependent Care Accounts*

• Development and Growth Opportunities

*Eligibility criteria applies

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About Us

Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts.  A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."

Shake Shack is an Equal Opportunity Employer 

All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.