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Consumer Insights Lead (Starlink)

SpaceX's Starlink team is expanding access to global broadband through an evolving direct-to-consumer product and e-commerce experience. The Consumer Insights Lead (Product Growth Lead) will build and lead a high-velocity consumer research and experimentation program to drive measurable improvements across discovery, purchase, checkout, and activation funnels for Starlink.com.

Skills

  • Experience designing and executing qualitative and quantitative consumer research
  • Proven ability to run and analyze A/B tests and experiments
  • Strong SQL skills and experience building funnel dashboards and analytics
  • Experience translating insights into website, content, and checkout optimizations
  • Excellent storytelling and stakeholder-influence skills
  • Comfort working cross-functionally with product, design, engineering, and marketing

Responsibilities

  • Design and run qualitative and quantitative research (surveys, interviews, focus groups, usability tests) to uncover customer needs, motivations, and friction points.
  • Develop and maintain customer personas, journey maps, and behavioral segmentation to inform growth and product decisions.
  • Create and execute an experimentation roadmap (A/B tests, personalization, content, UX changes) from hypothesis through analysis and scaling.
  • Own Starlink.com conversion and funnel KPIs; drive improvements in acquisition, checkout, and activation flows.
  • Partner with Product, Design, Engineering, Marketing, and Operations to translate insights into landing page, content, and checkout optimizations.
  • Build dashboards that connect behavioral analytics (SQL + viz tools) with qualitative findings to prioritize work and measure impact.
  • Communicate insights and results clearly to stakeholders and executives through storytelling and presentations.
  • Maintain customer testing cohorts and continuous feedback loops to inform product and funnel decisions.

Education

  • Bachelor's degree in a related field (required)
  • Advanced degree in relevant discipline (preferred)

Benefits

  • Competitive compensation
  • Comprehensive health benefits
  • Retirement savings plan
  • Paid time off and holidays
  • Opportunities to work on mission-driven, high-impact projects
  • Professional development and cross-functional collaboration
To read the complete job description, please click on the ‘Apply’ button
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Average salary estimate

$162500 / YEARLY (est.)
min
max
$130000K
$195000K

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SpaceX, founded by Elon Musk, is an aerospace manufacturer and space transport services company aiming to revolutionize space technology, with the ultimate goal of enabling human life on Mars.

116 jobs
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CULTURE VALUES
Mission Driven
Social Impact Driven
Passion for Exploration
Reward & Recognition
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$130,000/yr - $195,000/yr
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
March 27, 2026
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