Digital Marketing Manager
The Faulkner Automotive Group is looking for an enthusiastic, self-motivated Digital Marketing Manager to join our team! Faulkner is a place you can establish a career and grow with the organization. While automotive experience is a plus, it is not required! We provide training to all our employees and offer continued growth opportunities for those that have excellent talent, energy, and ambition to succeed. Faulkner has won a combined 60+ Best Places to Work Awards.
Digital Marketing Manager Job Overview
The Digital Marketing Manager will serve as a key strategic leader responsible for driving digital marketing performance and advancing the full-cycle retail experience across Faulkner Automotive Group. This role blends strategic oversight with hands-on execution and partner management, ensuring that marketing efforts translate into measurable business outcomes.
This individual will lead initiatives that enhance digital retailing capabilities, improve website conversion performance, and optimize the customer journey from online engagement through dealership interaction. The Marketing Manager will work closely with internal teams, dealership leadership, and external advertising partners to align marketing strategy with goals and evolving digital consumer experiences.
Digital Marketing Manager Essential Duties and Responsibilities:
- Lead the development and execution of digital marketing strategies across paid media, third-party platforms, and OEM programs.
- Oversee and manage external advertising partners and vendors, ensuring alignment with performance goals and accountability for results.
- Drive continuous improvement in website performance, including user experience, lead generation, and conversion optimization across SRPs, VDPs, and landing pages.
- Play a leadership role in advancing digital retailing initiatives, supporting a seamless online-to-offline purchase experience.
- Analyze marketing performance data and provide strategic recommendations to improve efficiency, scalability, and ROI.
- Establish clear performance expectations for campaigns and partners, ensuring data-driven decision-making.
- Manage, mentor, and develop two direct reports, fostering a high-performance and accountable team culture.
- Collaborate with dealership leadership to align marketing strategies with sales objectives and operational priorities.
- Identify, evaluate, and implement new tools, technologies, and channels to improve marketing effectiveness and customer experience.
- Stay informed on emerging trends in automotive retail, digital marketing, and consumer behavior.
Tools & Technology Environment
The Digital Marketing Manager will be expected to leverage and optimize a range of platforms, including but not limited to:
- Website & Digital Retailing Platforms (e.g., Roadster, Dealer.com, OEM platforms)
- CRM & DMS Systems (e.g., CDK, VinSolutions, or similar)
- Analytics & Reporting Tools (e.g., Google Analytics 4, Google Tag Manager, Tableau, Iterable/SFMC)
- Advertising Platforms (Google Ads, Meta Ads, third-party automotive marketplaces)
- Call tracking, chat, and lead management tools
- Microsoft Office Suite and reporting tools
Qualifications & Requirements
Education:
- Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field required
Experience:
- 5–8+ years of experience in digital or performance marketing
- Experience managing external agencies or marketing partners with accountability for results
- Experience in automotive, retail, or high-volume lead generation environments strongly preferred
- Prior experience leading or mentoring team members
Skills & Competencies:
- Strong strategic mindset with the ability to translate data into actionable marketing decisions
- Deep understanding of digital advertising, lead generation, and conversion optimization
- Familiarity with digital retailing tools and evolving automotive customer journeys
- Strong analytical and problem-solving skills with a focus on measurable outcomes
- Excellent communication and presentation skills, with the ability to influence stakeholders at all levels
- Strong organizational skills with the ability to manage multiple initiatives simultaneously
- Ability to balance strategic leadership with hands-on execution
About Faulkner
The Faulkner Automotive Group is a family-owned and -operated automotive group serving Central and Southeastern Pennsylvania with the best vehicles and services. Our dealership group is composed of 31 dealership locations and 23 franchises, making us one of the largest family-run dealer groups in the country.
Faulkner is an Equal Opportunity Employer and a Drug Free Workplace.
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Welcome to the Faulkner Automotive Group! Our dealerships have been family-owned and operated since 1932 when the organization was founded by Henry Faulkner, Sr. Today, Faulkner is fun by the third and fourth generations of management, and family ...
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