VP Channel Marketing
Job Description:
WE CREATE EMPOWERED LEADERS!
At Milwaukee Tool we firmly believe that our People and our Culture are the secrets to our success - so we give you unlimited access to everything you need to build Milwaukee Tool’s Platforms of the future.
Our team is responsible for creating and evolving platforms to drive high value, cross product capabilities that scale with our user and product team needs.
Behind our doors you'll be empowered every day to own it, drive it, and do what it takes to support the biggest breakthroughs in the industry. Meanwhile, you'll have the support and resources of the fastest-growing brand in the construction industry to make it happen.
The VP, eCommerce & Omnichannel Growth is a strategic and transformational leader responsible for establishing the eCommerce business as a core commercial growth engine for Milwaukee Tool.
This leader will elevate the strategic and business importance of third-party ecommerce across the organization—driving internal alignment, investment, and accountability. Operating with a GM mindset, the role owns profitable growth across retailer.com, distributor.com, and retail media ecosystems, including key partners such as The Home Depot.
The VP will be responsible for building the right team, operating model, and business processes required to scale, while defining and governing a disciplined investment strategy that links spend to measurable growth and profitability outcomes. This includes establishing clear decision rights, performance frameworks, and cross-functional ways of working that best enable the organization to execute as a ONE TEAM.
You’ll also be DISRUPTIVE through these duties and responsibilities:
Establish eCommerce as a strategic, P&L-driven commercial channel
Define the enterprise vision, roadmap, operating model and strategy for eCommerce and omnichannel growth over the next 3–5 years
Act as a senior cross-functional advisor to other vice presidents and executive leaders on omnichannel strategy, organization design, and future commerce priorities
Provide deep expertise in retailer and distributor ecommerce/omnichannel platforms (e.g., Home Depot), including how search, assortment, content, pricing, and fulfillment drivers influence performance, and translate those insights into strategies that drive preference and disproportionate growth for Milwaukee Tool
Act as a change agent, leading cross-functional transformation to modernize how Milwaukee Tool competes in a digital-first marketplace and ecosystem
Design the future-state organizational architecture, including roles, responsibilities, decision rights, governance forums, and shared KPI frameworks, with a mindset of the optimal structure for the organization, not to simply increase span of control
Formalize, actively manage and enforce programs and cadence necessary to drive program compliance for IMAP and Authorized Seller programs
Own digital shelf performance across retailer.com and distributor.com platforms, including search visibility, content effectiveness, and conversion
Partner with Brand & Digital Product teams to establish a full-funnel commerce media approach spanning online, in-store, creator/influencer, and closed-loop measurement opportunities, including Home Depot Orange Apron Media, Ace RedVest Media, and future distributor-led media program
What TOOLS you’ll bring with you:
Bachelor’s degree required, MBA or advanced degree preferred
10+ years of progressive leadership experience in eCommerce, omnichannel commerce, digital sales, or commercial growth roles
Direct experience working with large omnichannel retail partners and/or distributors, with Home Depot or similar partners strongly preferred
Experience within consumer durables, tools, hardware, industrial, or comparable physical product categories preferred
Senior commercial leader with a demonstrated ability to own and drive P&L‑based growth through eCommerce and omnichannel channels
Deep experience across retailer.com, distributor.com, and retail media ecosystems, with a strong understanding of how these platforms drive commercial results
Proven expertise in digital shelf performance, including search, content, assortment, pricing, fulfillment, and conversion drivers
Track record of developing and executing multi‑year enterprise strategies that deliver profitable growth at scale
Experience serving as a cross‑functional leader and advisor to executive stakeholders on omnichannel strategy, organization design, and future commerce priorities
Strong change leadership capabilities, with experience modernizing operating models, governance, and ways of working in complex, matrixed organizations
Strong financial acumen with the ability to align investment decisions to measurable business performance and ROI
Proven experience building, developing, and leading high‑performing teams and leaders
Experience partnering with Brand and Digital teams to execute full‑funnel commerce and retail media strategies, including closed‑loop measurement
We provide these great perks and benefits:
Robust health, dental and vision insurance plans.
Generous 401 (K) savings plan.
Education assistance.
On-site wellness, fitness center, food, and coffee service.
And many more, check out our benefits site HERE.
Milwaukee Tool is an equal opportunity employer.
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