CRM Manager
Malbon is looking for a CRM Manager to own and scale our customer communication channels—Email, SMS, and Push—with a clear mandate: drive revenue, retention, and lifetime value through best-in-class lifecycle marketing.This role sits at the intersection of strategy, execution, and analytics.
You’ll be responsible for building thoughtful customer journeys, optimizing channel performance, and partnering closely with Creative, e-Comm, and Data to ensure every message is timely, relevant, and on-brand.
Location: Malbon HQ is based in Santa Monica, CA. We are currently operating from a hybrid work schedule of 3 days a week in-office.
- Drive omni-channel retention and engagement strategies to drive growth for Malbon across North America and international markets
- Design and optimize lifecycle flows including welcome, abandonment, post-purchase, win-back, and loyalty
- Build segmentation frameworks based on behavior, lifecycle stage, and engagement
- Lead email and SMS marketing strategy, execution, and deliverability across multiple platforms
- Manage day-to-day performance of email, SMS, and Push, including automated and transactional campaigns
- Collaborate with marketing, ecommerce, creative, and external vendors to translate business objectives into CRM plans
- Plan and activate email, SMS, and Push for key brand initiatives and product launches
- Execute geo-targeted campaigns to support wholesale and field events
- Share feedback, best practices, and campaign insights with global and US marketing partners and cross-functional teams
- Analyze channel effectiveness using internal and third-party data sources to identify optimization opportunities
- Own weekly, monthly, and ad hoc channel reporting and analytics to inform tactics and strategy
- Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field preferred (or equivalent experience)
- 5+ years’ experience in relationship, digital, or email marketing required
- Strong understanding of direct-to-consumer strategies and digital marketing
- Experience with Google Analytics and 3rd Party Reporting Platforms preferred
- Skilled in developing segmentation, automation, and lead generation strategies and executing at the tactical level
- Demonstrates creativity and innovation, with a willingness to dive into data and support the team
- Benefits: Competitive plans for Medical, Dental, Vision
- 401(k) + matching
- Generous PTO policy + observed holiday calendar
- Monthly mobile/internet stipend
- Employee discount for eligible products on malbon.com
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