Marketing Manager - School of Continuing Studies

Georgetown University comprises two unique campuses in the nation’s capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close-knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world.

Requirements

Job Overview

Is checking items off your to-do list one of your favorite activities? Do you love meeting new people and building relationships? Can you whip out a creative solution to any challenge that comes your way? Does the idea of working with multiple types of projects—and working on something different every day—excite you?

If so, then Georgetown University’s School of Continuing Studies (SCS) wants you!

We’re seeking an all-star Marketing Manager to oversee strategic marketing efforts and drive enrollment for Georgetown University’s School of Continuing Studies. Reporting into the Director of Program Marketing and working closely with the Executive Director of Marketing, this position will manage and execute cross-channel marketing plans and tactics for an assigned portfolio of programs. The position will be responsible for developing a strong advisory partnership with internal clients, serving as the liaison between clients and members of the Marketing team. Above all, the position will be a champion for its programs, fostering strong relationship-building, maintaining excellent communication, and going above and beyond to deliver high-value results.

If this sounds like you, we want to hear from you! Read more about the position below and send in your resume and cover letter today.

Responsibilities

Manage all marketing activities for assigned portfolio of programs.

• Liaise with advertising agencies and provide clear direction to create and implement lead generation marketing campaigns
• Manage day-to-day marketing activities for assigned programs. Review accuracy of layouts, manage internal review process, and traffic advertising proofs
• Monitor marketing plan performance in order to meet program enrollment goals
• Partner with all relevant stakeholders across the organization to meet project deadlines and deliverables
• Oversee video shoots and photo shoots
• Maintain up-to-date website and CRM communications plans
• Proactively optimize conversions of inquiries and started applications

Provide excellent client service and consultation to academic programs supporting their recruitment, communications, and promotional efforts.

• Establish regular communications channels with clients
• Facilitate communications outreach for clients through our CRM, social media, etc.
• Proactively manage client expectations
• Document meetings and provide regular status updates

Conduct regular analysis and reporting of marketing campaign performance for assigned programs and continuous evaluation of media/tactics for recruitment optimization.

• Analyze marketing campaign performance and make recommendations based on KPIs and key lessons learned
• Provide proactive insights to internal marketing partners to drive results in lead generation
• Create and administer surveys
• Other duties as assigned

Requirements and Qualifications

• Bachelor’s degree
• 2 - 3 years of professional marketing experience, including advertising, media planning, and/or brand management
• Excellent written and verbal communications skills, with strong attention to detail
• Superior organizational skills and ability to prioritize projects and manage multiple deadlines in a fast-paced environment
• Excellent client service skills
• Ability to work collaboratively in a team environment
• Willingness and availability for travel if required to campuses, conferences, and recruitment events
• Experience with CRM and CMS platforms; Marketing Cloud and Salesforce, a plus

BENEFITS:

• Hybrid work schedule: Tuesdays & Wednesdays in the office
• Excellent work/life balance
• 17 paid holidays, including the week between Christmas and New Year’s
• 21 days PTO, plus one additional day for each year thereafter (max 26)
• Tuition benefits that include full coverage of a 4-year degree or equivalent, including master’s degrees, certificates, etc.
• Strong retirement plan with 5% match
• Medical, dental, and vision insurance
• State-of-the-art campus in downtown D.C. at 111 Mass Ave NW, accessible by all Metro lines
• Access to exclusive University-wide benefits, including guest speakers, trainings, events, discounts, facilities, and more

About Georgetown SCS

At SCS, we’re committed to transforming the lives and careers of diverse learners through delivering world-class education. We offer graduate programs in professional and liberal studies, more than 30 professional certificate programs, custom and corporate training and education, summer school and special programs, and the University’s only part-time bachelor’s program.

We’re an innovation-focused culture, that strives to be at the forefront of online, on-campus, and part-time higher education. We look for passionate individuals who seek to disrupt the higher education industry and shape its future, both at Georgetown and beyond.

PLEASE NOTE: In order to be considered as an applicant for any position at Georgetown University, you must submit a resume/CV, along with a cover letter. Applications missing either a resume or cover letter will not be considered.

Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation), disability status, protected veteran status, or any other characteristic protected by law.

Pay Range:

The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is:

Compensation is determined by a number of factors including, but not limited to, the candidate’s individual qualifications, experience, education, skills, and certifications, as well as the University’s business needs and external factors.

Current Georgetown Employees:

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Submission Guidelines:

Please note that in order to be considered an applicant for any position at Georgetown University you must submit a resume for each position of interest for which you believe you are qualified. Documents are not kept on file for future positions.

Need Assistance:

If you are a qualified individual with a disability and need a reasonable accommodations for any part of the application and hiring process, please visit the Office for Equal Opportunity Compliance website for general information about requesting accommodations, as well as information about requesting accommodations specifically for applicants. You also can also contact the Office for Equal Opportunity Compliance at (202) 687-4798 or oeoc@georgetown.edu.

Need some assistance with the application process? Please call 202-687-2500. For more information about the suite of benefits, professional development and community involvement opportunities that make up Georgetown's commitment to its employees, please visit the Georgetown Works website.

EEO Statement:

GU is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will receive consideration for employment without regard to age, citizenship, color, disability, family responsibilities, gender identity and expression, genetic information, marital status, matriculation, national origin, race, religion, personal appearance, political affiliation, sex, sexual orientation, veteran status, or any other characteristic protected by law.

Benefits:

Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options. You can learn more about benefits and eligibility on the Department of Human Resources website.