Job details

VP of Product Marketing

AI-Native | Systems Thinker | Category Builder

Remote
Reports to: Head of Product
Comp: $150K–$200K

THE ROLE

Badge is the infrastructure layer for Apple Wallet and Google Wallet, giving enterprise brands a single way to build dynamic, real-time wallet experiences across identity, access, loyalty, and commerce. We’re hiring a VP of Product Marketing to define the category and build the system that makes Badge the obvious choice. This is a builder role. You’ll work directly with our CEO, Head of Product, and VP of Growth Marketing to shape how the market understands wallet infrastructure and why Badge wins. This role sits at the center of product, revenue, and narrative. The PMM-Product partnership here is as consequential as the PMM-Marketing partnership. You won’t just translate product. You’ll help shape how it is understood, packaged, and brought to market.

Growth owns demand generation, including campaigns, pipeline creation, and marketing operations. You own the strategic layer that makes those efforts effective:

positioning and messaging
category development
sales enablement and collateral
content and market education
product launches
website and SEO/AEO strategy

This is not a service function. It is a seat-at-the-table role with direct influence on product direction, revenue outcomes, and how Badge is understood in the market

WHAT YOU'LL OWN

Sales Enablement

Build the narratives, assets, and decision support that help enterprise buyers understand, trust, and adopt Badge. You will:

create and evolve pitch decks, vertical one-pagers, case studies, executive summaries, competitive battlecards, ROI frameworks, and objection-handling guides
define how Badge shows up across segments, translating narrative into vertical- and buyer-specific positioning with a clear right to win
design assets in Pitch, Figma, and Badge’s Revenue OS as modular systems sales can tailor
stay close to the deal cycle by observing calls, identifying objections, and refining materials that move the pipeline

Content & Market Education

Own the content engine that educates the market and sharpens Badge’s point of view. You will:

own the editorial and content calendar
write LinkedIn posts, blog posts, and thought leadership
create campaign and nurture content
translate product updates into clear narratives
repurpose insights across channels
make Badge the clearest, most credible voice in an emerging category

Product Launches

Own go-to-market for new features and products. You will:

develop positioning and messaging
create launch assets and enablement
coordinate across product, sales, and marketing
ensure launches drive comprehension, adoption, and pipeline

Partner & Customer Storytelling

Badge’s ecosystem is a critical part of growth. You will:

build joint narratives with partners
develop partner enablement materials
turn customer wins into case studies and reference stories
support coordinated announcements and co-marketing

Design & Web

You are comfortable shipping visual work and web content directly. You will:

partner with design to create scalable asset systems
create wallet pass mockups for deals
build and maintain pages in Webflow
maintain visual consistency across assets
You don’t wait for design resources to move work forward

Marketing Systems & AI

Badge is building Revenue OS, an AI-powered operating system for the revenue organization. You will design the marketing intelligence layer inside that system. You’ll own:

Brand Knowledge Base, the source of truth for positioning, messaging, and voice
AI PMM Module, prompt systems that generate marketing content
Deck Generator, templates for high-quality personalized sales decks
You will:
define requirements with product and engineering
tune prompts and workflows
maintain brand consistency
improve output quality over time

Your goal is to build systems where marketing output improves with use

WHAT SUCCESS LOOKS LIKE

You’ll know this role is working when:

Badge has a clear, differentiated narrative used consistently
we have defined where we win and why across segments
sales tells a sharper story and personalizes materials quickly
product launches drive adoption and clarity
content and enablement systems make the pipeline more repeatable
Badge is recognized as defining wallet infrastructure in an AI-native world

HOW YOU WORK

The best operators move fluidly between thinking → making → systematizing → scaling. You:

automate research and drafting to focus on strategy
turn repeatable work into systems
document knowledge so it compounds
maintain high quality while moving quickly
You use AI to compress timelines and scale impact

WHO YOU ARE

You’re a builder who thinks in systems. You can go from blank page to finished asset to automated workflow. You take ownership of outcomes, not just deliverables. You are comfortable:

writing positioning
designing assets
building workflows
collaborating with product and sales
You identify the right problems and build systems that solve them

MUST HAVES

7+ years in product marketing or related roles in enterprise SaaS
experience marketing technical products to enterprise buyers
ability to communicate to both business and technical audiences
exceptional writing ability
systems thinking and workflow design
comfort with AI tools, APIs, scripts, and prompts
experience building AI-driven marketing workflows
proficiency in Claude and ChatGPT
working knowledge of Figma and Webflow
experience building modular marketing systems
experience working with product and engineering
experience partnering with sales
track record of tying marketing to pipeline outcomes
ability to operate independently

NICE TO HAVES

experience in fintech, payments, loyalty, wallets, or identity
experience defining a new category
experience supporting partner ecosystems
comfort shipping in Webflow and Figma

WHY BADGE

We’ve raised $17.1M from TTV Capital, Stripe, QED Investors, Synchrony Ventures, and Infinity Ventures. More people use Apple Wallet and Google Wallet than TikTok, yet most companies still treat wallets as an afterthought. That is changing. Wallets are becoming the interface where digital systems meet the physical world across identity, access, payments, loyalty, tickets, and credentials. As AI agents become more capable in real-world workflows, they will need infrastructure that operates in these environments reliably. Badge is building that infrastructure layer. Through a single API, companies can create and manage wallet experiences across the full lifecycle, from issuance and personalization to orchestration and engagement. The category is unclaimed, and the playbook does not exist yet. You will define how this category is understood and build the system that makes Badge the company the market associates with it first.

VP Product Marketing Product Marketing PMM Wallets Apple Wallet Google Wallet Category Building Go-to-Market Sales Enablement AI PMM Prompt Engineering Claude ChatGPT Figma Webflow SEO Fintech Payments Identity Content Strategy

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Average salary estimate

$175000 / YEARLY (est.)

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$150000K

$200000K

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