Product Marketing Manager

About Vibe

At Vibe.co, we're reimagining how brands reach audiences in the age of streaming. We believe streaming TV is no longer just a brand awareness play, it's the next great performance marketing channel. We're building the infrastructure to unlock this $100B opportunity.

Vibe.co provides an Audience First Streaming TV Advertising solution for marketers to unlock TV as a growth channel. Our all-in-one solution combines hyper-targeted audience segmentation, AI-powered insights and recommendations, real-time campaign optimization, and incrementality measurement, giving brands of all sizes the precision and transparency they've come to expect from social and search, but on TV.

Trusted by over 10,000 brands, Vibe.co reaches more than 120 million households across 500+ apps and channels, delivering an average 250% return on ad spend and 20% sales lift. The company hit a $100 million revenue run rate in under two years, ranking among the ten fastest software companies to reach that milestone.

Vibe.co's investors include Hedosophia (an early backer of Spotify, Uber, and Airbnb), Elaia, Singular, QuantumLight (Revolut CEO Nik Storonsky's fund), and Illusian (Supercell CEO Ilkka Paananen's fund), as well as angel investors including Carolyn Everson, board member of The Walt Disney Company and Coca-Cola. Nirav Tolia, CEO of Nextdoor, sits on the company's board of directors.

Founded in 2022, Vibe.co is widely recognized as the category-defining platform in streaming TV advertising, bringing the power of Meta and Google-style performance marketing to the fastest-growing segment in media.

About the Role

You'll join the Product & Brand Marketing team, reporting directly to the Head of Product Marketing. We're looking for a Product Marketing Manager who can turn product innovation into compelling stories, GTM programs, and revenue-driving enablement.

In this role, you'll help shape how Vibe brings products to market — crafting crisp messaging, developing high-impact launch content, and partnering across teams to position Vibe as a leader in streaming TV advertising. You'll translate complex capabilities into clear value narratives, support sales with the assets they need to win, and collaborate on case studies that highlight real customer impact. Driven by data and iteration, you'll help sharpen the GTM motion so every launch lands, resonates, and drives measurable product adoption and growth.

Three reasons someone great wants this job: you'll have real ownership over how the market understands a category-defining platform, you'll work across the full PMM surface — positioning, GTM strategy, sales enablement, and competitive intelligence — and you'll do it at the exact moment streaming TV becomes performance marketing's next major channel.

What You'll Do

Positioning & Messaging

• Define and evolve Vibe's positioning across key buyer segments — translating product capabilities into clear business value narratives

• Own messaging consistency across every external surface: web, sales decks, event materials, and announcements

• Partner with the website and design teams to bring updated positioning to life across key pages

GTM & Product Launches

• Build and run a repeatable GTM launch process — checklist, content, enablement — delivered on time for every feature

• Produce short-form launch content that drives product awareness and adoption across channels

• Collaborate with design and web to bring launch surfaces to life with speed and consistency

Sales Enablement

• Own the sales content pipeline: one pagers, decks, battlecards, and competitive intelligence

• Track and improve the Sales Confidence Score — a quarterly AE survey measuring positioning clarity, collateral quality, and confidence to close

• Work directly with sales and CS leaders to identify gaps and ship assets fast, without needing to be managed

Customer Stories & Case Studies

• Partner with customer success to source, write, and ship case studies that highlight measurable impact

• Build a repeatable process so strong customer stories are never bottlenecked

Measurement & Iteration

• Define and track PMM impact metrics: product adoption, asset performance, and sales enablement effectiveness

• Use AI tools to monitor competitor ads, pricing, and messaging shifts in real time — and turn those signals into battlecards and positioning updates

What You Need

• 4–6 years in product marketing in B2B SaaS, enterprise software, or streaming TV/connected TV advertising — with clear ownership over positioning, launches, or sales enablement

• Proven ability to build messaging that translates product capabilities into buyer-ready value narratives

• A portfolio of sales enablement assets you've owned end-to-end: one pagers, decks, battlecards — not just contributed to

• Strong writing skills for GTM content — product announcements, web copy, launch assets, case studies

• At least one AI-automated workflow running independently in your day-to-day — using AI only to write doesn't count

• Track record of working cross-functionally with Product, Sales, and CS simultaneously and shipping on time

Nice to Haves

• Experience contributing to a major product launch or company repositioning — new category, significant GTM shift, or platform expansion

• Background recording or producing product demos

• Experience at a company with a strong, active marketing presence — you know what good GTM culture looks like because you've worked inside one

Our Values

At Vibe, we run on three values: Impact, Ambition, and Urgency. We tie every goal to a real business outcome, think 10x rather than settling for good enough, and move daily rather than waiting for perfect conditions.

You'll thrive here if you own outcomes without needing direction, default to action, and hold yourself to results, not effort.

This is a high-performance environment with high-performance rewards: you'll work alongside people who push you, with real ownership over hard problems in a market that's moving fast.

If that sounds like the best version of your career, we want to meet you.

What We Offer

For candidates in New York, NY, the pay range for this role is $120,000–$180,000, commensurate with experience.

At Vibe, we want you to build something, own something, and grow fast. Here's how we back that up:

• Variable pay — based on objectives you hit. No arbitrary targets.

• Hybrid flexibility — We're in NYC's Flatiron District and our team is in 3x a week!

• Full health coverage — Comprehensive medical, dental, and vision insurance.

• 401(k) with matching — We invest in your future, not just your output.

• Unlimited PTO — Take the time you need. We measure results, not hours.

• Parental leave — Paid leave for all parents.

• Annual offsite — The whole team, once a year, somewhere worth the trip.

Our Interview Process

We respect your time. Here's exactly what to expect — no surprises, no ghosting.

1. Recruiter screen — 30 min. We'll share context; you'll share yours.

2. Manager interview — Meet the person you'd work with directly.

3. Take-home assignment + live debrief — A real problem, not a trick. We'll work through it together.

4. Calibration interview — A senior leader joins to ensure we're holding a consistent, high bar.

5. Offer — Fast. We don't let good decisions sit.

Equal Opportunity

Vibe is an equal opportunity employer. We evaluate all applicants without regard to race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.

We believe the best ideas come from teams with different backgrounds, perspectives, and experiences. If you need a reasonable accommodation during the application or interview process, please let us know.

Referral Instructions

Being referred? Ask your contact to submit your application directly on your behalf.