Senior Marketing Analyst, Salt Lake City, UT

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
 

Grade: Professional 308

Pay Range: $73,000.00 - $109,400.00

Job Description

The Sr. Web Marketing Analyst is an experienced digital analyst with the ability to deliver insights and analysis supporting a fast-paced, high-growth marketing department. This individual is data-driven and understands the importance of both data-enablement across a broader team and data-governance. Has a high level of comfort with digital data and story-telling with data. This individual has the primary responsible of understanding how prospective WGU students interact with WGU sites. Data analysis supports improved conversion, identification of opportunities, and guidance around priorities and user experience. The Senior Web Marketing Analyst will be an integral part of Marketing Analytics Team, working to cross-train other analysts in digital marketing and supporting other marketing analysts. Must be willing to help train and mentor business users on how to use digital analytics tools like Adobe Analytics, Adobe Audience Manager, and Hotjar.

 

The Sr. Web Marketing Analyst is an experienced digital analyst with the ability to deliver insights and analysis supporting a fast-paced, high-growth marketing department. This individual is data-driven and understands the importance of both data-enablement across a broader team and data-governance. Has a high level of comfort with digital data and story-telling with data. This individual has the primary responsible of understanding how prospective WGU students interact with WGU sites. Data analysis supports improved conversion, identification of opportunities, and guidance around priorities and user experience. The Senior Web Marketing Analyst will be an integral part of Marketing Analytics Team, working to cross-train other analysts in digital marketing and supporting other marketing analysts. Must be willing to help train and mentor business users on how to use digital analytics tools like Adobe Analytics, Adobe Audience Manager, and Hotjar. Essential Functions and Responsibilities: • Adobe Analytics research, reporting and analysis: create recurring reports, dashboards, alerts; identify trends, opportunities, and challenges • Adobe Analytics support and training: train and support marketing team members on reporting and analysis using Adobe Analytics • Adobe Analytics special projects: support long-term projects that enhance and facilitate Adobe Analytics improvements such as easier data extraction, new report capabilities, deeper insights, and integrations between Adobe Analytics and other data sources. • Adobe Audience Manager data governance: Collaborate with marketing execution teams to utilize traits and segments to create audiences for targeted activation via Adobe’s Audience Manager solution. General responsibilities: • Uncover root causes and distill complex information into clear findings and recommendations. • Make data-driven recommendations to senior management on ways to improve the website experience for prospective students • Develop effective and persuasive presentations (verbal and written) for project teams and business leaders, including senior management. • Convert business questions into analytics projects, create solutions to tracking needs. • Create analytics requirements synthesized from multiple sources including product managers, development teams, and functional group members. • Collaborate with Digital Analytics Engineer on coordinating tags, tracking parameter implementations, and audience manager traits. • Document existing processes and recommend improvements to these processes. • Data consolidation and validation. • Assist with A/B testing, from hypothesis validation to post-test analysis. Required skills: • Experience in data analysis and storytelling; skilled at creating and presenting insight from data. • Experience distilling complex analysis to key findings and recommendations. • Experience utilizing data to understand root-causes, trends, and opportunities (2+ years). • Experience creating reports, analysis and insights to support marketing operations and strategy (2+ years). • Experience defining and scoping quantitative analysis with a variety of stakeholders (2+ years). • Experience with Adobe Analytics analysis, administration, and reporting (2+ years) • Experience with marketing and advertising specific data sets including online marketing data and web analytics (2+ years). • B.A or B.S in marketing, management, business, or related field Preferred Qualifications: • Experience with Adobe Audience Manager, Marketo, Tag Management and auditing solutions (not required but a plus) • Knowledge of SEM (Search Engine Marketing) / SEO (Search Engine Optimization) concepts is a plus • Experience working with Enterprise Data Warehouses and SQL (Apache SparkSQL and Databricks preferred) • Experience with reporting and visualization tools (Tableau, Cognos, etc.) This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.

Position & Application Details

Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.