Marketing Specialist - Industrial & Key Accounts

Red Wing Shoe Company is based in Red Wing, Minnesota, just 40 minutes from St. Paul, where our corporate office sits along the Mississippi River in downtown Red Wing.  We are a global company with 2300 employees around the world, but we maintain a close-knit family atmosphere that comes with being a privately-held company. We’re rich in history and tradition, but innovation drives us to deliver best-in-class product solutions and highly rated customer experiences.  Focus on our employees and company culture results in meaningful employee engagement across the organization. Our Guiding Behaviors of Living our Values, Honoring our Brands, Inspiring our People, Centering on our Customers, and Preserving the long term success and legacy of our Company are the foundation on which we build our future.

Our comprehensive benefits package for full-time employees includes medical, dental, and vision coverage, along with health savings and flexible spending accounts, life and disability insurance, generous paid time off and holidays, a 401(k) match, employee discounts, and valuable well-being benefits like free EAP services, financial planning assistance, and well-being coaching all designed to support your health and financial security.

The targeted hiring range for this full-time position is $55,400 - $74,700 depending on qualifications; however, the expanded salary range provides opportunities for advancement. Our salary ranges are determined by role, level, and job location. Within the range, individual pay is determined by factors including job-related skills, competencies, experience, and relevant education, training or a combination of these things and market demand. Your recruiter can share more about the specific salary range and benefits for your location during the hiring process.

The Marketing Specialist – Industrial & Key Accounts plays a critical role in bringing marketing strategy to life through execution across multiple channels. This position partners closely with cross-functional teams to deliver impactful marketing initiatives that support business objectives, strengthen brand presence, and drive measurable results within industrial and key account channels.

This role is ideal for a hands-on marketing professional who thrives in a fast-paced, collaborative environment and enjoys turning strategy into action.

What You’ll Do

• Plan, execute, and measure integrated channel marketing campaigns aligned to business and brand objectives.
• Build, manage, and maintain the annual marketing calendar in support of strategic brand plans.
• Support project planning and status meetings, ensuring timely communication, alignment, and engagement across cross-functional partners.
• Collaborate closely with Ecommerce, Sales, Revenue Operations, Marketing Operations, creative and media teams, and external agency partners to deliver marketing programs efficiently and effectively.
• Coordinate the development and delivery of marketing assets, including digital tools, email and social campaigns, video, and other brand and product marketing materials for global industrial channels.
• Collect and analyze performance data, competitive insights, and post-campaign learnings to optimize future initiatives and improve ROI.
• Process and track marketing vendor invoices against annual brand budgets.

What You Bring

• 2–4 years of hands-on marketing experience, preferably in a coordinator or specialist role supporting brand or channel marketing.
• Experience contributing to cross-functional marketing initiatives in a matrixed organization.
• Working knowledge of digital marketing channels and content development.
• Strong project management skills with the ability to manage multiple priorities and meet deadlines without sacrificing quality.
• Exceptional written, verbal, and interpersonal communication skills.
• Highly organized, detail-oriented, and comfortable working through ambiguity.
• A proactive, solution-oriented mindset with a passion for staying current on consumer trends and behaviors.
• Bachelor’s degree in marketing, business, or a related field (preferred).

This is a Hyflex role, with time split between home and office.  Occasional travel required.

Red Wing Shoes is an Equal Opportunity Employer.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
Individuals with disabilities needing assistance in completing an application may contact [email protected] or call 651-388-8211.

Please view Equal Employment Opportunity Posters provided by OFCCP at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm

All offers of employment are contingent on satisfactory results of a background check.

Red Wing Shoe Company, Inc. is a drug-free workplace.

Red Wing Shoe Company will not be using recruitment agencies or firms to fill this position and we will not accept unsolicited resumes or candidate information. No agency calls please.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)