Growth Marketing Manager

For over 31,000 growing businesses and HR teams seeking a comprehensive, all-in-one HR suite, Workable emerges as the premier solution. We uniquely combine the world’s most widely adopted Applicant Tracking System (Workable Recruiting) with a full-spectrum employee management system (Workable HR). At Workable, we empower companies to focus on what truly matters: hiring the right people and fostering their growth.

While we take HR seriously, we maintain a lighthearted and collaborative culture. At Workable, you’ll find smart people who have fun, learn, innovate, and help others do the same. We respect everyone, we hire the best, and make sure every experience is special. We are looking for a Growth Marketing manager to join our marketing team.

Key responsibilities include:

• Develop and lead demand generation programs across multiple channels, including email, nurture sequences, and webinars, to generate qualified leads.
• Provide strategic guidance and execution direction for industry-specific verticals, staying informed on market landscape and trends.
• Own and optimize lifecycle marketing workflows, such as lead nurturing, post-conversion journeys, onboarding touchpoints, and upsell/expansion campaigns, to maximize engagement and conversions.
• Collaborate closely with Sales and Marketing Operations to measure and report on demand generation performance, continuously optimizing campaigns for pipeline impact.
• Build and scale industry/vertical segmentation for targeted campaigns, ensuring alignment with business objectives.
• Run account-based marketing (ABM) campaigns and programs to support vertical-specific growth.
• Write compelling demand generation and lifecycle marketing content, including emails, nurture content, and webinar copy.
• Conduct market research and deliver written reports and insights to Sales and Marketing teams.
• Guide and coordinate cross-functional initiatives, partnering with Sales on ICP/segmentation and pipeline goals, without direct people management responsibility.

Required Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field
• 5+ years of marketing experience, including 3+ years in demand generation at a B2B SaaS company
• Experience developing and leading demand generation programs across email, nurture sequences, and webinars
• Proven ability to own and optimize lifecycle marketing workflows, including lead nurturing, post-conversion journeys, onboarding touchpoints, and upsell/expansion campaigns
• Experience building and scaling industry/vertical segmentation for campaigns
• Ability to measure and report on demand generation performance, including MQL-to-SQL conversion, pipeline impact
• Experience partnering with Sales on ICP/segmentation and pipeline goals
• Ability to conduct market research and deliver written reports/insights to Sales and Marketing teams
• Authorized to work in the United States
• Ability to travel up to 15% for conferences and events
• Able to work a fixed hybrid schedule with 4 days in-office and Wednesdays work-from-home

Preferred Qualifications:

• Hands-on proficiency with Salesforce for CRM and reporting
• Hands-on proficiency with HubSpot for email marketing and marketing operations

Our employees enjoy benefits that make them more productive and contribute directly to the development of their professional skills. We want to be able to attract the best of the best and make sure they keep getting better. On top of an exciting, vibrant and intellectually challenging environment, we are offering:

• 💰 Competitive Compensation: A base salary of $90,000–$95,000 annually, plus a performance-based bonus.
• 💼 Comprehensive Health Coverage: A robust health insurance plan that includes coverage for your dependents.
• 🏠 Flexible Work Model: Enjoy the best of both worlds with a hybrid setup—one day working from home and four in the office.
• 🖥️ Top-Tier Tools: Apple gear and access to the latest productivity tools to help you excel.
• 📱 Stay Connected: A mobile data plan to keep you online wherever you are.
• 🍴 Delicious Perks: Fresh, tasty food at the office to fuel your productivity.
• 🌴 Generous Time Off: Take the time you need to relax and recharge with our ample PTO policy.

Workable is most decidedly an equal opportunity employer. We want applicants of diverse background and hire without regard to colour, gender, religion, national origin, citizenship, disability, age, sexual orientation, or any other characteristic protected by law.