Assistant Specialist – Affiliate & Influencer Marketing (abercrombie kids)

Job Description 

Would you jump at the chance to be part of reinventing one of the world’s most recognizable brands? At A&F, we’re on a mission to inspire our customers to be confident, feel comfortable, and face their fierce. Our goal is to create relevant products and brand experiences that allow our customers to define the narrative of their own stories…We approach the work week with a long weekend mindset: free from stress and with time well spent, we can realize our full potential.

Our Marketing team has the essential responsibility of connecting our customers with our dynamic and ever-evolving brands. Their ownership of immersive campaigns through in-store, digital, social, event marketing and PR channels brings our brands’ vision to the world. This diverse and collaborative team of creative, strategic, and curious individuals are constantly looking for new ways to learn about our consumer and push the envelope in our efforts to reach them.

The Assistant Specialist for this role will assist in executing all kids and baby & toddler affiliate and influencer-related marketing activations. This individual will work closely with cross-functional partners (Product, Promo, Strategy, Creative, Social, Legal) and external partners (Agencies, Social Influencers) to establish our long-term strategy, provide brand guidelines for adherence (internal and FTC), manage product sampling/gifting and event coordination support, etc.

This job is located at our Global Home Office in Columbus, Ohio.  

What Will You Be Doing? 

• Assist in growing abercrombie kids (specifically baby & toddler) affiliate and influencer marketing programs with a particular focus on creating symbiotic partnerships with creators in order to develop content that works hard for the brand in order to drive mass brand awareness, build affinity, and encourage product consideration and conversion.
• Work with our agencies on affiliate and influencer identification, vetting, risk, and relationship management of creators and publishers, as well as review and approval of content.
• Work alongside our product team to develop & execute gifting and product seeding strategies that focus on priority baby & toddler product.
• Source new affiliates and influencers that provide reach and/or engagement, drive sales, and exude the brands lifestyle.
• Partner with other channel owners (social, paid media, etc.) to maximize the exposure of affiliate and influencer content.
• Assist in seasonal brainstorm and planning sessions to integrate affiliate and influencer activations into the overarching marketing campaign; maintain open communication throughout execution to ensure cohesion with other brand tactics is maintained.
• Integrate program plans and deliverables into existing cross-functional processes.
• Drive clear program performance goals and reporting, including weekly, monthly, seasonal, and status/hindsight presentations for Marketing Leadership Team.
• Accurately deliver against established annual budget.
• Drive robust test & learn strategy to maximize effectiveness; present findings to Marketing Leadership Team.
• Continuously monitor industry trends, consumer behavior, and competitor activity to ensure the brands stay at the forefront of affiliate and influencer marketing.

What Do You Need To Bring? 

• Bachelor’s degree in Business, Marketing, Communications or related field or relevant experience
• 1-3 years of experience in affiliate marketing, preferably for kids brands
• Superb presentation skills and comfortable ideating/presenting ideas with all levels of an organization (up to/including C-level)
• Experience with program development/management, preferably with affiliate or influencer programs
• Experience managing an external agency vendor/partner preferred
• High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities
• Very strong project management skills (including timeline development/management, budget)
• Strong eagerness to learn and leverage data to drive actionable insights and next steps
• Collaborative team player, able to rally cross-functional team members to work effectively and efficiently together
• Strong relationship development/management and written/verbal communication skills
• Consistent engagement with marketing industry and its best practices (e.g. industry media, involvement in industry organizations/events, awareness of industry trends)

Our Company  

Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs. 

The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com. 

At Abercrombie & Fitch Co., we lead with purpose and always put our people first. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.  

Benefits & Perks  

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:  

• Incentive bonus program
• 401(K) savings plan with company match
• Annual companywide review process 
• Flexible spending accounts 
• Medical, dental and vision insurance 
• Life and disability insurance 
• Associate assistance program 
• Paid parental and adoption leave 
• Access to fertility and adoption benefits through Carrot 
• Access to mental health and wellness app, Headspace
• Paid Caregiver Leave
• Mobile Stipend
• Paid time off and one paid volunteer day per year, allowing you to give back to your community 
• Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year) 
• Seven associate wellness half days per year 
• Merchandise discount on all of our brands 
• Opportunities for career advancement, we believe in promoting from within 
• Access to multiple Associate Resource Groups 
• Global team of people who will celebrate you for being YOU! 

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER