Influencer Marketing & PR Analyst US

Are you ready to take flight and be part of an amazing team in Birdman? 🌱🚀🦅

About the Company

At Birdman, we create plant-based foods that support both people and the planet. Our mission is to make healthy, sustainable, and cruelty-free lifestyles accessible through delicious, nutritious, and innovative products.As we expand into the U.S. market, we are looking for talented individuals who can help us build brand relevance, connect with new audiences, and position Birdman as a culturally relevant and aspirational brand.

🎯 The Role:

We are looking for an Influencer Marketing & PR Analyst (US Market) to help build Birdman’s presence, desirability, and cultural relevance in the United States through strategic influencer partnerships and PR-driven collaborations.

This role will play a key part in our market entry and growth stage, combining relationship building, strategic storytelling, execution excellence, and data-driven decision-making to position Birdman as a brand creators want to work with.

🧩 Responsibilities:

• Develop and execute the U.S. influencer marketing strategy aligned with brand and go-to-market objectives.
• Define creator profiles, tiers, and collaboration models based on brand awareness and positioning goals.
• Lead influencer campaigns end-to-end: briefing, negotiation, execution, content delivery, and performance evaluation.
• Build and manage a strong pipeline of creators across platforms and communities.
• Execute PR-driven initiatives including seeding programs, launches, and brand activations.
• Identify opportunities for organic mentions, product placements, and cultural moments.
• Lead negotiations with creators, ensuring value-driven collaborations aligned with brand goals.
• Manage contracts, deliverables, timelines, and compliance (including FTC guidelines).
• Collaborate with Social Media to amplify influencer content across organic and paid channels.
• Identify high-performing content for reuse across marketing touchpoints (UGC, ads, website, email).
• Stay up to date with platform trends, formats, and cultural conversations in the U.S. market.
• Track and analyze campaign performance across awareness, engagement, reach, and brand impact metrics.
• Build clear reports with insights, learnings, and recommendations.

Education

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Advanced/Native English (spoken and written).

Professional Experience

• 4–6 years of experience in influencer marketing, PR, brand partnerships, or similar roles.
• Proven experience working with U.S.-based creators and influencers.
• Experience supporting brand launches or early-stage market growth (strong plus).
• Background in lifestyle, wellness, food & beverage, or culture-driven brands preferred.

Skills & Knowledge

• Strong experience in influencer relationship management and negotiation.
• Experience with PR and earned media collaborations.
• Data-driven mindset with ability to analyze and optimize performance.
• Experience with platforms such as Upfluence, GRIN, CreatorIQ, Traackr, or similar.
• Strong understanding of Instagram, TikTok, YouTube, and emerging platforms.
• Experience managing contracts, deliverables, and timelines.

📢 Ready to level up your impact with Birdman?

Apply now and help shape the future of plant-based innovation🦅💻📊