Associate Director, Product Marketing
About the Role
Bumble Inc. is seeking an Associate Director, Product Marketing to drive the strategic go-to-market planning, positioning, and execution for a key product category across Bumble’s global ecosystem.
Reporting into the Director, Global Product Marketing, this role will serve as the strategic connector between Product, Brand, Growth, Analytics, and our AI team — ensuring that every launch, narrative, and marketing investment contributes to meaningful business and user impact.
You will lead end-to-end go-to-market strategy, build scalable frameworks, and influence product direction through deep user insight, market expertise, and performance data. This is a highly visible senior individual contributor role that shapes how Bumble brings new innovations — including AI-powered experiences — to market globally.
The ideal candidate brings strong experience in B2C mobile app marketing, a track record of owning complex launches, and the ability to translate advanced product capabilities into simple, compelling member value.
Go-to-Market Strategy
-
Own the go-to-market strategy for a major product area or category, from early concept through global rollout.
-
Partner with Product, Growth, Brand, and AI teams to define audience strategy, value propositions, and channel approach.
-
Build and operationalize scalable GTM frameworks that drive clarity, alignment, and measurable business impact.
-
Influence product roadmap and prioritization by identifying market opportunities, user needs, and performance insights.
-
Represent your product area in cross-functional planning forums, driving alignment and accountability across stakeholders.
Positioning & Messaging
-
Develop insight-led positioning and messaging that connects product capabilities to user needs and Bumble’s brand promise.
-
Translate complex features — including AI-driven and personalized experiences — into clear, compelling narratives.
-
Synthesize consumer insights, competitive intelligence, and performance data into actionable messaging strategies.
-
Lead message testing and iteration to ensure resonance across audiences, markets, and lifecycle stages.
-
Act as a strategic thought partner to senior marketing leadership on Bumble’s evolving product narrative.
Campaign & Creative Strategy
-
Partner with Creative, CRM, Social, Brand, and Comms teams to bring product strategy to life through integrated campaigns.
-
Develop clear, focused creative briefs that align teams on objectives, audience, messaging, and success metrics.
-
Ensure consistency and quality across owned, earned, and paid channels, from in-product surfaces to global campaigns.
-
Champion simplification, clarity, and user education in all marketing outputs.
-
Drive strong collaboration and feedback loops to improve execution speed and effectiveness.
Measurement & Optimization
-
Define success metrics and measurement frameworks for product launches and campaigns.
-
Analyze adoption, engagement, and retention data to identify opportunities and inform strategy.
-
Present performance insights and recommendations to senior stakeholders, influencing future product and marketing decisions.
-
Continuously improve GTM processes, documentation, and ways of working to increase team effectiveness and clarity.
- 8–12+ years of experience in Product Marketing or related roles.
- Strong background in B2C mobile app marketing, ideally within consumer tech or marketplace platforms.
- Proven experience owning end-to-end go-to-market strategy for complex product launches.
- Experience working on or marketing AI-powered products, personalization systems, or recommendation engines.
- Ability to translate complex product capabilities into clear, user-centric messaging and value propositions.
- Experience managing global launches and localized strategies across multiple markets.
- Highly analytical, with experience using data and experimentation to inform strategy and optimize performance.
- Strong cross-functional leadership skills, with experience partnering across Tech, Product, Design, Data, Support, and Creative teams.
- Excellent communication skills, with the ability to influence senior stakeholders and drive alignment.
About Us
Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products.
AI Fluency
AI is important to us. We’re excited by people who are curious and experimental, and who think thoughtfully about how AI can amplify their impact and outcomes.
We encourage you to use AI responsibly as you prepare your application. Please don’t use it to fabricate experiences or answer questions live in interviews. We care deeply about authenticity and want to understand your real skills, judgment and voice, because building a meaningful, genuine connection with you matters to us.
Inclusion at Bumble Inc.
Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.
In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc).
AI in Bumble Inc. Hiring
At Bumble, we may use AI tools to support parts of our recruitment process — such as helping us record, transcribe, and summarize conversations, and supporting job alignment by comparing resumes and job descriptions to highlight skills and potential roles that may be a good match. These tools help us work more efficiently and stay focused on you during our conversations. Importantly, all hiring decisions are made by people. AI is used only to support our team’s efficiency and improve the candidate experience — not to evaluate or decide on your candidacy. Participation in AI-supported interviews and conversations is completely voluntary and will not impact your candidacy. If you’d prefer to opt out, simply let your recruiter or interviewer know at the start of a call, or anytime during the interview or conversation. Summaries and related data are retained only as long as needed in line with our internal data retention policies. If at any point you’d like a transcription or summary deleted, please contact your recruiter directly.
For further information on how we hold and manage your data, please refer to our Privacy Policy.
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
Lead backend development for Bumble's Dating product by building scalable GCP-native services, driving projects end-to-end, and mentoring junior engineers.
Bumble seeks an Associate Manager in Marketing Operations to drive campaign execution, budget tracking, and creator coordination for Bumble Date with a strong Gen Z perspective.
Lead positioning, messaging, and product launches for Flux to shape how technical users and hardware engineers understand and adopt our AI-driven hardware design platform.
Lead product marketing for Coda as it becomes AI-native within Superhuman, owning positioning, launches, and growth across self-serve and enterprise segments.
Lead LinkedIn’s Brand & Creator Partnerships to create scalable, culturally relevant partnerships that drive both brand relevance and measurable business outcomes.
Xtreme Care is hiring a field-based Home Care Marketer focused on generating and converting TBI referrals across NYC and Westchester County.
Lead go-to-market strategy and feature launches for Mirage’s consumer mobile app, driving acquisition, engagement, and retention for an AI-first video editing product.
Lead and execute the CEO and company social media strategy for a commercial real estate investor audience, driving LinkedIn-first thought leadership, content production, and measurable engagement.
Horizon Point seeks an organized and personable Event Assistant to support event logistics and on-site execution for client and internal events in the Phoenix area.
Mattel is hiring a Senior Marketing Associate to lead omnichannel retail campaigns for the American Girl brand, driving in-store traffic, engagement, and conversion through strategic, data-informed execution.
Vasion is looking for a strategic Director of Growth Marketing to own ABM and integrated demand-generation programs that accelerate pipeline and revenue across North America.
Lead data-driven CRM and email marketing programs for an academic healthcare environment to optimize personalized customer and patient journeys across the lifecycle.
Lumina Agency Inc seeks a detail-oriented Marketing Coordinator to coordinate campaigns, track performance, and ensure consistent brand messaging across channels.
Plaud seeks a Technical Product Marketing Manager to lead developer platform messaging, go-to-market launches, and lifecycle marketing for its APIs and SDKs at a fast-growing, privacy-first AI company.
Lead revenue-focused digital marketing for a UK MSP, owning SEO, content, webinars and CRM-driven campaigns to generate qualified B2B leads.
Bumble is a platform and community that creates empowering connections in love, life, and work. We promote accountability, equality, and kindness in an effort to end misogyny and re-write archaic gender roles.
15 jobs
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
