Marketing Coordinator I

What will you do in this role? The Marketing Coordinator 1 plays a crucial role in supporting the marketing efforts at Oakwood Homes. This entry-level position is responsible for assisting with the execution of marketing campaigns, managing social media platforms, and supporting the marketing team in various day-to-day activities. The ideal candidate is detail-oriented, highly organized, and eager to learn about the homebuilding industry.

Key Responsibilities:

• Assist in the creation and implementation of marketing campaigns, including digital, print, and event marketing.
• Manage and update the company’s social media profiles (e.g., Facebook, Instagram, LinkedIn) with engaging content.
• Support the production of marketing materials, such as brochures, flyers, and signage, ensuring brand consistency.
• Coordinate the logistics for community events, open houses, and trade shows.
• Maintain and update the marketing calendar, ensuring all deadlines are met.
• Conduct market research to stay informed on industry trends and competitors.
• Assist in the management of the company’s website, including content updates and SEO optimization.
• Monitor and report on the performance of marketing campaigns using analytics tools.
• Assist in the coordination of photo and video shoots for new home communities.

Campaign Coordination:

• Assist in the development and execution of marketing campaigns across various channels, including digital, social media, and traditional media.
• Coordinate the logistics of marketing campaigns, ensuring timely and accurate execution.

Content Creation:

• Collaborate with the marketing team to create engaging and compelling content for various platforms, including social media, blogs, and newsletters.
• Ensure brand consistency in all marketing materials.

Event Coordination:

• Support the planning and executing events, trade shows, and conferences.
• Coordinate logistics, promotional materials, and post-event follow-up.

Market Research:

• Conduct market research to identify trends, competitor activities, and new opportunities.
• Provide insights and recommendations based on research findings.

Digital Marketing Support:

• Assist in managing digital marketing channels, including social media accounts and email campaigns.
• Monitor and report on the performance of digital marketing efforts.

Collaboration Administrative Support:

• Provide administrative support to the marketing team, including scheduling meetings, managing calendars, and maintaining marketing databases.
• Other duties and tasks as assigned.

You Have:

• Bachelor's degree in marketing, Communications, or a related field.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office and familiarity with marketing tools and platforms.
• Creative thinking and problem-solving abilities

You Might Also Have:

• 1-2 Years of experience in marketing or a related role.
• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA, and other federal, state, and local standards, including meeting qualitative and/or quantitative productivity standards.
• Ability to maintain regular, punctual attendance consistent with the ADA, FMLA, and other federal, state, and local standards.
• Must be able to lift and carry up to 25 pounds.
• Must be able to talk, listen and speak clearly

Benefits & Perks

• Comprehensive benefits package includes Medical, Dental, Vision, FSA accounts, 401K, Life Insurance, Short Term Disability, Long Term Disability, and EAP
• Time Off benefits include Vacation, Sick, Holiday, Bereavement, Jury Duty, FMLA, refresh, floating holidays, and parental leave
• Flexible work-from-home options (depending on position)
• Home purchase discount
• Tuition Reimbursement
• Expected Salary: $50,000 to $56,000 Annually - This position is eligible for additional performance incentives in the form of quarterly bonus opportunities. Bonus potential 10% of base salary.

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All benefits are subject to qualification and hire dates.

NOTE: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.

Oakwood Homes is an Equal Employment Opportunity Employer and does not make employment decisions based on sex, including gender identity and pregnancy, color, race, religion, national origin, or age of 40 and older

Exemption Justification: Exempt.

Business Unit -