Director of Marketing Operations

About Decagon

Decagon is the leading conversational AI platform empowering every brand to deliver concierge customer experiences.

Our technology enables industry-defining enterprises like Avis Budget Group, Block’s Cash App and Square, Chime, Oura Health, and Hunter Douglas to deploy AI agents that power personalized, deeply satisfying interactions across voice, chat, email, SMS, and every other channel.

We’re building a future where customer experiences are being redefined from support tickets and hold music to faster resolutions, richer conversations, and deeper relationships. We’re proud to be backed by world-class investors who share that vision, including a16z, Accel, Bain Capital Ventures, Coatue, and Index Ventures, along with many others.

We’re an in-office company, driven by a shared commitment to excellence and velocity. Our values — Just Get It Done, Invent What Customers Want, Winner’s Mindset, and The Polymath Principle — shape how we work and grow as a team.

About the role

This is a high-impact role responsible for owning and evolving Decagon’s marketing operating system. Building on an existing foundation, you will take full ownership of our marketing systems, data, and processes, ensuring they are reliable, scalable, and support a rapidly growing business.

You will set the direction for how campaigns are executed, how data flows across systems, and how performance is measured from lead capture through pipeline. You’ll be a key partner to Marketing, RevOps, and Sales leadership, ensuring teams have the infrastructure, visibility, and processes needed to operate effectively and make informed decisions.

In this role, you will

• Own and evolve the marketing systems architecture, including HubSpot, Salesforce integration, and core tooling

• Own lifecycle stages, lead scoring, and routing to drive consistent lead management across Marketing and Sales

• Own marketing performance reporting, building a clear and reliable view of funnel performance and pipeline

• Partner with BizOps to define and scale reporting infrastructure (e.g., Hex) and ensure data is accurate and actionable

• Own and standardize how campaigns are executed, tracked, and measured across digital, lifecycle, ABM, and field marketing programs

• Ensure consistent campaign structure and data quality to support accurate reporting and performance analysis

• Define and uphold data governance, segmentation, and database health across marketing systems

• Partner cross-functionally with Marketing, RevOps, and Sales leadership to align on processes, definitions, and priorities

Your background looks something like this

• 6-10 years of experience in Marketing Operations, Revenue Operations, or a related GTM role

• Experience building and scaling marketing operations in a high-growth B2B SaaS environment

• Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo) and Salesforce

• Strong understanding of lifecycle management, lead scoring, and marketing data models

• Proven ability to operate cross-functionally with Marketing, RevOps, and Sales teams

• Strong ownership mindset with the ability to drive initiatives end-to-end

• Strong problem-solving skills with a focus on execution and outcomes

• Ability to translate data into clear insights and recommendations for stakeholders

Even better if you have

• Experience building marketing ops from early-stage to scale

• Strong analytical skills and experience partnering with data and operations teams

• Background working closely with Sales/BDR organizations in a sales-led motion

• Experience defining reporting layers or working with tools like Hex

• Passion for building clean, scalable systems that drive measurable growth

Benefits

We proudly offer the following benefits for our full-time employees:

• Take what you need vacation policy

• Medical, Dental, and Vision benefits for you and your family

• Life Insurance and Disability Benefits

• Retirement Plan (e.g., 401K, pension)

• Parental Leave

• Fertility and family building benefits through Carrot

• Daily lunches and snacks in the office to keep you at your best

These benefits are described in more detail in Decagon’s policies, may vary by location, and can change at any time according to applicable compensation and benefits plans.