Fast Facts

Discovery Education is looking for an Enterprise Growth Marketing Manager to develop and implement data-driven marketing strategies focused on revenue growth within enterprise account portfolios, particularly among K-12 district and statewide partners.

Responsibilities: The role involves creating integrated marketing strategies for pipeline growth, leading ABM and digital marketing campaigns, and collaborating closely with sales leaders to drive revenue and retention.

Skills: Candidates should possess strong skills in B2B marketing, ABM, marketing automation, CRM, and data analysis, along with excellent communication and collaboration abilities.

Qualifications: Preferred qualifications include 5+ years of experience in B2B marketing, particularly in ABM and digital roles, and familiarity with the EdTech sector and K-12 education policies.

Location: This is a hybrid role based in Charlotte, NC, USA.

Compensation: $87850 - $97600 / Annually

Discovery Education is seeking a strategic, data-driven Enterprise Growth Marketing Manager to drive revenue growth across our enterprise account portfolio, including strategic, statewide, and large district partners. This role owns the development and execution of enterprise-level Account-Based Marketing (ABM) and digital growth strategies that directly contribute to pipeline generation, expansion revenue, cross-sell, and retention. Success in this position will be measured primarily by pipeline contribution and overall revenue impact. 

The ideal candidate is a hands-on marketing strategist who not only defines enterprise growth strategy but also drives execution of campaigns, programs, and account initiatives from concept through launch and optimization. This individual serves as a trusted advisor to sales, bringing data-driven insights, strategic clarity, and marketing execution excellence to complex enterprise accounts. 

In This Role You Will:

Enterprise Growth Strategy & Execution

•  Develop and execute integrated marketing strategies that drive pipeline creation, expansion, and cross-sell within the enterprise segment.

•  Translate revenue priorities into focused, measurable marketing plans aligned to account lifecycle and growth opportunities.

•  Align marketing strategy with state and district-level priorities, funding initiatives, and policy contexts; develop value narratives tied to statewide initiatives.

ABM & Digital Campaign Leadership

•  Lead and execute multi-channel ABM and digital marketing programs that engage enterprise K-12 district decision makers.

•  Own day-to-day campaign build, launch, and optimization using pipeline and performance insights to maximize revenue impact.

•  Provide strategic content direction and messaging frameworks for priority state and district opportunities.

Sales Partnership & Executive Engagement

•  Serve as a consultative marketing partner to enterprise sales leaders, aligning on priorities, KPIs, and growth strategy.

•  Support executive engagements and strategically aligned events including roundtables and industry briefings.

•  Align marketing strategy with state and district-level priorities, funding initiatives, and policy contexts.

•  Develop messaging frameworks and value narratives tied to statewide initiatives and multi-stakeholder ecosystems.

•  Provide strategic content direction for priority state and district opportunities.

Measurement & Impact

•  Define and track KPIs tied to pipeline generation, expansion revenue, and retention; build simple dashboards or reports as needed.

•  Synthesize results and recommend next actions to leadership; document learnings to improve future programs.

Core Competencies for Success:

•  Strategic Mindset — Connects K–12 market trends and account insights to practical marketing choices; anticipates downstream impacts when planning.

•  Plans & Aligns — Turns goals into clear, sequenced plans; manages dependencies, timelines, and resources to meet commitments.

•  Drives Results — Sets outcome-based targets and follows through; uses data to adjust quickly and deliver measurable impact.

•  Collaborates — Builds strong partnerships with Sales and cross-functional teams; communicates trade-offs and resolves issues constructively.

•  Communicates Effectively — Tailors messages for state and district stakeholders; crafts clear value narratives and concise leadership updates.

Credentials and Experience:

•  5+ years of B2B marketing experience with success in ABM and digital roles, demonstrating measurable pipeline and revenue impact.

•  Hands-on expertise with marketing automation and CRM (e.g., Marketo or equivalent and Salesforce), ABM platform (e.g., 6sense), and sales enablement tools (e.g., Seismic).

•  Strong analytical and strategic thinking skills with the ability to translate performance data into clear, actionable recommendations.

•  Proven experience partnering with senior sales leaders to shape account strategy and influence growth outcomes.

•  Comfort supporting executive-facing engagements and strategically aligned events.

•  EdTech or education-sector experience; familiarity with state funding cycles, procurement processes, and policy landscapes.

•  Experience operating in a fast-paced, matrixed environment with concurrent priorities.

•  Strong storytelling skills; ability to tailor messaging and value propositions for priority accounts.

•  Legal authorization to work in the United States.

This role is designed to be hybrid in Charlotte, NC. 

The hiring range for this position is between $87,850 - $97,600 annually, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location. Additionally, this position is eligible for an Annual Bonus.