Vice President, Growth Marketing

Euromonitor International leads the world in data analytics and research into markets, industries, economies and consumers. We provide truly global insight and data on thousands of products and services; we are the first destination for organisations seeking growth. With our guidance, our clients can make bold, strategic decisions with confidence.

The Opportunity;

Reporting directly to the Chief Commercial Officer,  the VP of Growth Marketing  will transform marketing into a commercial co-owner of revenue, build Euromonitor's demand generation engine and deploy AI and intelligence-led marketing to unlock the full potential of one of the most powerful proprietary data assets in the world.  You will be a core member of the commercial leadership team — shaping strategy, influencing enterprise decisions, and challenging the status quo.

You’ll take ownership of a global marketing, communications and events function, with clear accountability for performance and outcomes. With a SaaS‑like mindset, you’ll move marketing from activity to impact, from awareness to accountability, and from intuition to data‑driven execution.

Working in close partnership with Commercial, Product, Technology and other senior leaders, you will deliver a unified, data-led approach that strengthens brand reputation, accelerates market share growth, and drives measurable revenue impact.

What you’ll lead:

• A revenue‑driving marketing strategy
• Define and execute a global marketing and communications strategy tightly aligned to commercial priorities.
• Own go‑to‑market strategy across products and services, with clear accountability for outcomes.
• Build a scalable growth marketing model across the full customer lifecycle — acquisition, expansion and retention.
• Embed rigorous performance measurement, ROI discipline and continuous optimisation.

A modern demand generation engine:

• Build and scale demand generation and account‑based marketing, in deep partnership with Sales.
• Own product marketing: positioning, messaging and adoption.
• Translate intent data, behavioural signals and buyer insight into dynamic Ideal Customer Profiles.
• Take direct ownership of marketing‑sourced and marketing‑influenced pipeline and revenue contribution.
• Represent marketing at commercial QBRs, with clear reporting on impact.

Brand authority and thought leadership:

• Evolve Euromonitor’s global brand, positioning it unmistakably as a market and thought leader.
• Lead a full brand refresh, including visual identity, tone of voice and a modern, performance‑driven website.
• Elevate content, editorial and design standards to match the quality of our insight.
• Drive executive‑level media engagement and high‑profile thought leadership.
• Own global communications, digital, content, events and social strategy — with consistency and commercial intent.

An AI‑native marketing operation:

• Establish Euromonitor as a leader in AI‑generated search and discovery (GEO).
• Deploy AI across personalisation, content creation, lead scoring, intent monitoring and performance reporting.
• Build responsible AI governance around quality, accuracy and brand voice.
• Identify in‑market buyers earlier through AI‑powered intent signals.

A globally enabled, locally effective model:

• Create a global framework that empowers regional teams to deliver against shared OKRs.
• Set the right balance between global consistency and local relevance.
• Equip teams with playbooks, tools and insight to maximise impact in market.

A high‑performing, commercially accountable team:

• Rebuild and rebalance the function with new capabilities in growth marketing, operations, data and AI.
• Lead a lean, high‑output, AI‑augmented organisation.
• Instil a culture where every role understands its contribution to pipeline and revenue.
• Own the global marketing budget and allocate investment for maximum return.

Who we’re looking for

You are a senior B2B marketing leader with a track record of building modern, revenue‑driven marketing organisations at scale. You bring:

• 10+ years of progressive senior marketing leadership in global, matrixed environments.
• Proven success partnering with C‑suite leaders and influencing enterprise strategy.
• Deep expertise in growth marketing, brand leadership and data‑led optimisation.
• Experience leading transformation, repositioning or function rebuilds.
• Strong commercial acumen and clear accountability for revenue impact.
• Confidence operating with ambiguity, pace and high expectations.
• A future‑focused mindset, with hands‑on experience leveraging emerging technologies.
• Experience in data, insight, SaaS or adjacent B2B models is highly valued; market research experience is a plus.

Your mindset

You see marketing as a revenue engine, not a support function.
You’re commercially courageous, AI‑curious, and energised by transformation.
You know what great looks like — and you hold the bar high.

Why join now?

This is a rare opportunity to build something that matters: a world‑class marketing function, powered by unparalleled data, at a pivotal moment in Euromonitor’s evolution.  If you’re motivated by scale, impact and the chance to redefine what modern B2B marketing looks like — we’d love to hear from you.

Why work for Euromonitor?

Our values

• We act with integrity
• We are curious about the world
• We are stronger together
• We seek to empower
• We find strength in diversity

International: not only do we have a very multinational workforce in each office but we are all dealing with our 16 offices worldwide on a daily basis. With 16 offices globally there are regular opportunities for international transfer.

Hardworking but sociable: our staff know how to work hard but also how to enjoy themselves! We pride ourselves on creating an appropriate work-life balance, with flexible hours and regular socialising including frequent after work meet ups, summer and Christmas parties and a whole range of sports and other groups to be involved with.

Committed to making a difference: We think that people are looking for something worthwhile in a company beyond the workplace. Our extensive Corporate Social Responsibility Programme gives each member of staff two volunteering days a year in addition to holidays. It sees us reaching out into the local community with our mentoring, group volunteering, and fundraising initiatives as well as supporting international charities through our website sales, matching staff sponsorship fundraising, and carbon offsetting all our flights, amongst many other activities.

Excellent benefits: we offer highly competitive salaries, healthcare insurance, food vouchers, saving fund, plus generous holiday allowances and in many offices a Core Hours policy allowing flexible start and finish times to each day.

Opportunities to grow: we offer extensive training and development opportunities at all levels. The vast majority of our managers and directors have been promoted from within and many have moved across departments as well as upwards. We pride ourselves on identifying and rewarding talent.

Equal Employment Opportunity Statement: Euromonitor International does not discriminate in employment on the basis of race, colour, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability and genetic information, age, membership in an employee organization, or other non-merit factor.

At Euromonitor International, we are committed to transparency and pay equity.  Pursuant to Illinois law, we provide salary range and benefit info on all job postings based in our Chicago office.  The base salary range for this role is $225,000 to $300,000 based on experience and qualifications.  Alongside Salary, we offer a competitive benefits package, including health insurance options, 401k, paid time off, hybrid work set up, core hours and other perks to support a positive work environment.

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