Job Summary

The Marketing Manager (Direct-to-Consumer), US Nutrition, serves as the strategic leader for direct-to-consumer marketing across the US portfolio. This role architects and advances the digital commercial marketing strategy, translating business objectives into integrated programs that accelerate patient activation and strengthen the brand’s presence in the consumer health marketplace. Operating as a highly influential individual contributor, the manager drives cross functional alignment and leads agency partners to deliver best in class execution.

This position provides strategic input into the development of the US digital marketing roadmap, will be fully accountable for the end-to-end campaign performance, and champions a data driven optimization agenda that ensures measurable impact while upholding all healthcare regulatory requirements. The manager owns the digital customer experience and collaborates closely with Medical, Regulatory, Legal, Market Access, and Commercial Operations to ensure compliant, insight led execution.

*This position requires working onsite 3 days per week at our Lake Zurich, IL U.S. headquarters.

• Salary Range: $115,000-135,000.
• Position is eligible to participate in an annual bonus plan with a target of 10% of the base salary.
• Final pay determinations will depend on various factors, including, but not limited to experience level, education, knowledge, skills, and abilities.
• Our benefits and programs are comprehensive and thoughtfully crafted to ensure our colleagues live healthy lives and have support when it matters most. Benefits offered include a 401(k) plan with company contributions, paid vacation, holiday and personal days, employee assistance program, and health benefits to include medical, prescription drug, dental and vision coverage.

Responsibilities

Digital marketing & demand generation

• Own performance outcomes and optimization roadmap for full-funnel digital acquisition strategies including SEO/SEM, paid search, paid social, email automation, retargeting, and affiliate programs.
• Conduct continuous competitive monitoring, market, and customer research and analyze program performance to identify emerging trends, best practices, and insights to optimize acquisition, conversion, retention, and AOV

Digital campaign management

• Plan and execute full‑funnel digital marketing campaigns across paid search, paid social, email automation, retargeting, and affiliate programs
• Optimize campaign performance using data-driven insights (ROAS, CAC, LTV).
• Lead cross-functional alignment through MLR-ready messaging frameworks and channel-ready content governance

Customer experience & UX optimization

• Develop and own EN digital customer journeys and ensure consistent, high‑quality experiences across channels
• Oversee and optimize UX, navigation, product pages, checkout flow, and landing pages to maximize conversion
• Lead A/B testing roadmap and continuous performance improvements.
• Ensure alignment of digital content with commercial priorities, scientific messaging, and regulatory requirements

Merchandising & Product Activation

• Coordinate products: manage online product launches, pricing, promotions, and product availability across digital sales channels, including:
  • Direct to consumer online stores (company owned)
  • B2B procurement platforms (where strategically relevant)
  • Distributor and partner online ordering systems
• Collaborate with supply chain on stock levels and forecast accuracy.
• Coordinate digital shelf excellence on third party platforms (content, ratings, reviews).

Performance tracking & analytics

• Monitor and report on brand, channel, and campaign performance; implement dashboards & KPIs (traffic, sales, funnel performance, retention, and subscription metrics) to drive continuous improvement
• Develop data‑driven insights using GA4, Power BI, CRM, and CDP tools and prepare recommendations to improve ROI, accelerate growth, and enhance customer loyalty
• Establish operating cadence, KPI dashboards, and executive-ready performance narrative on eCommerce initiatives, milestones, and risks to stakeholders and management, ensuring transparency and alignment.

Cross-functional & governance responsibilities

• Collaborate closely with Sales, Regulatory, Medical Affairs, Legal, Quality, Supply Chain, Customer Service, and IT
• Ensure all promotional activities meet regulatory requirements and standards (FTC, FDA, HIPAA, privacy/ consent beyond HIPAA, claims accuracy)
• Coordinate MLR review processes and promotional material workflows Participate in US Marketing governance and support continuous improvement of processes and standards.

Job Requirements

Education & Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.
• 8 years of experience in DTC marketing or e-commerce in healthcare, medical nutrition, dietary supplements, medical devices, wellness tech, or comparable regulated industries.
• Proven track record managing consumer‑focused digital marketing programs
• Hands-on expertise with e commerce platforms (Shopify, BigCommerce, Salesforce Commerce Cloud or similar)
• Experience with MLR review processes and promotional material workflows (claims substantiation, fair balance where applicable, adverse event reporting awareness in digital channels)
• Familiarity with FTC advertising standards, FDA promotional guidance (as relevant), and privacy/consent expectations beyond HIPAA (e.g., first-party data governance, cookie consent frameworks)
• Demonstrated success leading cross‑functional initiatives and managing external agencies or vendors.

Technical & Functional Skills

• Strong understanding of SEO, SEM, digital merchandising, funnel management, and CRO, as well as customer segmentation, lifecycle marketing, and retention strategies.
• Proficiency with eCommerce platforms, digital analytics tools (GA4, Looker, Power BI), CRM systems, CDPs, and marketing automation platforms
• Experience with marketplace platform operations: Amazon Seller/Vendor Central, retail media, product listing governance, taxonomy/content syndication, review/ratings management
• Strong analytical skills, ability to interpret complex data sets, identify trends, and translate insights into actionable strategies.
• Experimentation rigor: hypothesis design, test design, statistical confidence, and experimentation cadence; familiarity with A/B testing, promotional setup, QA processes, and performance optimization
• Solid grasp of competitive analysis methodologies and market benchmarking.

Leadership & Core Competencies

• Strong communication and collaboration skills, with the ability to influence stakeholders at all levels.
• High attention to detail, operational rigor, and commitment to accuracy in reporting and campaign execution.
• Willingness and flexibility to build and drive an exciting new business and channel for Fresenius Kabi with travel as needed (minimal).

Additional Information

We offer an excellent salary and benefits package including medical, dental and vision coverage, as well as life insurance, disability, 401K with company contribution, and wellness program.

Please note that joining our team does not create a guaranteed or permanent employment arrangement. All employment is at‑will, meaning both the employee and Fresenius Kabi have the right to end the employment relationship at any time, in accordance with applicable federal and state laws.

Fresenius Kabi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, immigration status, disabilities, or protected veteran status.