Senior Media Buyer, Programmatic & Native

Job Title: Senior Media Buyer, Programmatic & Native

About Gen:

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.

Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.

When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.

At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.

If this sounds like you, we’d love you to be part of Gen.

About the Role:

We’re looking for a strategic, hands-on media buyer to help accelerate our growth across Native and Programmatic. As we prepare to launch multiple new lines of business over the next 6–12 months, this role will be instrumental in onboarding new partners, piloting campaigns, testing new approaches, and scaling what works.

You’ll work directly with our Head of Digital Media and internal cross-functional teams to execute buys across multiple DSPs and native ad platforms. If you thrive in fast‑moving environments, enjoy building programs from the ground up, and are motivated by hitting clear performance and revenue goals, this is the role for you.

Key Responsibilities

• Plan, execute, and optimize campaigns across multiple DSPs (e.g., DV360, Yahoo DSP) and native ad platforms (e.g., Taboola, Outbrain) with a clear focus on hitting performance and revenue targets.

• Own revenue growth across assigned channels, taking new initiatives from testing to scaled, material revenue impact.

• Leverage AI and automation tools to drive smarter optimization, faster insights, and continuous performance improvements.

• Pilot new lines of business and offers, managing campaigns end‑to‑end and rapidly iterating from initial tests to scalable, revenue‑generating programs.

• Optimize toward core business KPIs (Revenue, GPM, CAC, CPA) through data-driven bidding, segmentation, and supply strategy.

• Collaborate with compliance, product, and analytics teams to ensure campaigns align with brand standards and vertical-specific requirements.

• Leverage first-party and third-party data to build high-performing targeting and retargeting strategies.

• Monitor, analyze, and communicate performance trends regularly, identifying opportunities to expand and scale successful initiatives.

• Stay current on programmatic and native platform updates, identifying new opportunities to improve performance and scale.

About you:

Experience:

3-5+ years of hands-on media buying experience across DSPs (DV360,

StackAdapt, Yahoo DSP, etc.) and native ads (Taboola and Outbrain), ideally in performance-driven or financial categories.

Proven success managing $250K+ in monthly spend with a focus on measurable outcomes (e.g., ROAS, CPA, GPM).

Skills:

• Deep understanding of audience targeting, optimization, and data integrations toimprove campaign efficiency and scale.

• Demonstrate a willingness to take calculated risks, test unconventional ideas, and move quickly based on performance data.

• Experience with Dynamic Creative Optimization (DCO) and creative testing methodologies.

• Analytical mindset with proficiency in Google Analytics, Tableau, Looker, and platform reporting.

• Strong communicator who can translate data into actionable insights and partner effectively with internal stakeholders.

Personal Attributes:

• Self-starter who thrives in fast‑paced, growth‑oriented environments and is motivated by clear goals, accountability, and measurable wins.

• Fast‑Paced & Adaptable: Able to pivot quickly as platforms, algorithms, and market conditions change -- maintaining performance while navigating ambiguity.

• Resilient & Results‑Focused: Stays focused and motivated through volatility, performance swings, and aggressive goals, using setbacks as learning opportunities.

What's Next...

After you submit your application, you can expect the following steps in the recruitment process:

1. TA Call

2. Hiring Manager Interview

3. Team Interview

4. Final Interview

Location: New York City (Onsite 3 days per week)

The annual base salary for this position is expected to be between $160,000 to $175,000. Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.