Growth Marketing Manager

Build and maintain Marketing’s measurement, attribution, and reporting framework across channels and programs.

Own campaign tracking, UTM governance, and lead source structure so we can trust our data and compare performance over time.

Partner closely with Revenue Operations to ensure clean data, shared definitions, and tight alignment between Marketing and Sales in Salesforce.

Build dashboards and KPIs that clearly demonstrate Marketing ROI and make it easy for stakeholders to understand performance at a glance.

Manage and optimize the Marketing tech stack, including Salesforce, marketing automation, and analytics tools, to support end‑to‑end campaign execution and reporting.

Establish and enforce campaign setup standards and governance so that every campaign is trackable, attributable, and reportable from day one.

Design and execute integrated campaigns that generate qualified leads across digital and event channels (paid media, retargeting, email workflows, and more).

Own email campaign execution and performance optimization, including segmentation, testing, and continuous improvement of key metrics.

Manage digital channel performance and use data to shift budget and focus toward what’s generating real pipeline.

Convert event engagement (conferences, webinars, and other field activities) into measurable pipeline with clear follow‑up flows and attribution.

Own marketing‑sourced and marketing‑influenced pipeline reporting, ensuring leaders have clear, defensible visibility into Marketing’s revenue contribution.

Build and maintain performance dashboards that make it easy for Marketing and Sales to see what’s working, what’s not, and what to try next.

Are we generating enough qualified leads, and from which segments and personas?

Which channels are actually producing pipeline—not just clicks or MQLs?

Where is conversion breaking down in the funnel, and how can we improve it?

How do we improve cost per lead and cost per opportunity over time?

What does the data suggest we test next, and how do we run that experiment?

3–5+ years of experience in digital marketing, with meaningful experience in marketing operations, building systems, analytics, and demand generation.

Hands‑on ownership of CRM alignment, campaign tracking, attribution, reporting infrastructure, and lead generation programs.

Experience working in B2B SaaS; experience in GovTech or public sector SaaS is a strong plus.

Proven experience managing and optimizing a marketing tech stack (e.g., Salesforce, marketing automation platforms, analytics tools).

Deep familiarity with campaign tracking, UTM governance, and lead source structures that support accurate attribution.

Experience with attribution modeling and pipeline reporting, ideally in environments with longer, multi‑touch sales cycles.

Comfortable building dashboards and KPIs that stakeholders actually use to make decisions.

Hands‑on experience designing and executing digital and email campaigns that generate qualified leads and can be optimized over time.

Familiarity with SEO and GEO performance tracking and partnering with Content on keyword opportunities.

You’re a systems thinker who is comfortable building net‑new structure and documented processes where they don’t yet exist.

You’re comfortable working closely with RevOps and Sales to align definitions, data hygiene, and shared KPIs.

You understand that GovTech demand generation behaves differently than most SaaS—longer sales cycles, event‑driven engagement, RFP‑driven timelines, and relationship‑heavy sales—and you build growth programs with that context in mind.