Partnership Marketing Manager

Relationship Management

• Manage 20+ mid-tier partner relationships on a monthly or quarterly cadence, keeping each one active, aligned, and productive.

• Serve as the primary point of contact for day-to-day partner needs — you're not scheduling meetings, you're building genuine relationships.

• Identify opportunities to deepen existing partnerships and flag new ones worth pursuing to the Head of Partnerships.

Webinars & Events

• Run the webinar program end-to-end: forecasting, scheduling, partner coordination, RSVP monitoring, day-of hosting or facilitation, and post-event follow-up.

• Make smart rescheduling decisions when RSVP targets aren't tracking — you watch the numbers and act on them.

• Be comfortable on camera and on mic. You'll be the face of Heard in many of these sessions.

Co-Marketing & Content

• Execute co-marketing initiatives with partners: co-branded newsletters, content collaborations, joint events, and affiliate-eligible opportunities.

• Bring a marketer's eye to every partnership activation. You know what topics resonate with therapists, what formats drive engagement, and what kind of storytelling moves a partner's audience to action — not just what's easy to produce.

• Build a quarterly content playbook alongside the content team — briefing and collaborating on assets that support therapists and drive partner engagement. You're shaping the strategy, not just filling a calendar.

• Spin up new ideas for partnership activations. If there's a creative way to reach therapists through a partner — a timely campaign angle, a new content format, an untested channel — you're the one pitching it.

Affiliate Program

• Lead the affiliate program (through PartnerStack) — drive MQLs and new adds from affiliates, run challenges and activate current affiliates, and sign on new partners each quarter. 

Data & Reporting

• Track and report on partnership MQLs alongside the VP of Marketing. You know the numbers, you flag when something's off, and you bring recommendations for what to adjust.

• Track retention, churn, and conversion for all partner tactics on a monthly basis.

• Maintain partnership attribution and reporting on a regular cadence.

• Use data to inform what's working and what's not — then adjust. This role is as much about learning from the numbers as it is about building relationships.

• Maintain partnership MQL share at and grow it by Q4 2026.

• Establish a monthly partnership MQL floor within your first 30 days.

• Keep 100% of top 20 partner touchpoints on their scheduled cadence.

• Hit webinar volume and RSVP targets each quarter (set collaboratively ahead of each quarter. ).

• Complete the affiliate program transition by end of Q2 2026 with clear conversion benchmarks.

• You have 2–4 years of experience in channel marketing, partnerships, business development, or content marketing — ideally at a company that sells to independent professionals or small businesses.

• You're a marketer first. You have strong instincts for what content, messaging, and campaign formats will activate an audience. You don't just execute a partner's idea — you shape it into something that actually converts.

• You value creating and maintaining partner relationships. You hold external partnerships independently and follow-up proactively if timelines or deadlines are slipping, making people want to work with you again.

• You're operationally strong. You track what you own, flag when things are off-pace, and keep the moving parts from dropping.

• You're comfortable presenting, hosting webinars, and being "on" in front of an audience. Public speaking energizes you, not drains you.

• You're a self-starter who brings ideas to the table. When you see a gap or an opportunity, you pitch a plan — you don't wait for someone to hand you one.

• Background in mental health, healthcare, or working with independent practitioners.

• CPA experience or financial services background — you understand the world Heard operates in.

• Familiarity with affiliate platforms and partner tracking tools.

• Experience in a startup or growth-stage environment where you wore multiple hats.

Partnerships are a core growth engine for Heard, and this role has real ownership over how that engine runs. You won't be managing a playbook someone else wrote — you'll be building it. You'll work with a small, sharp marketing team that cares deeply about the therapists we serve, and you'll have the autonomy to make this role your own. This role has a clear path to Senior Manager as the partnership program scales.