Marketing Analyst, Strategy & Planning, Global Marketing & Communications (Houston, TX)

Marketing Analyst, Strategy & Planning, Global Marketing & Communications (Houston, TX)

  

This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2 days per week from an HPE office.

Job Description:

   

HPE is seeking a driven Marketing Analyst to support the Strategic Planning in shaping marketing investment decisions and measuring marketing impact. This role will build quantitative models, synthesize market and marketing insights, field analytics requests, and help evaluate tradeoffs across channels and initiatives. The ideal candidate is a data-driven, highly curious analytic professional who is comfortable turning complex modeling into executive-ready insights and recommendations. 

Key responsibilities

• Build, maintain, and present investment and ROI models to support annual planning and scenario analysis (multi-year, channel-level, campaign-level).
• Quantify incremental impact of marketing activities using appropriate methods (attribution, experiment analysis, marketing mix/econometric modeling, uplift testing) and translate results into actionable recommendations.
• Analyze market, competitive, and consumer insights to inform marketing and communications strategy; integrate external research and internal performance data to identify opportunities and risks.
• Manage analytics requests related to marketing and communications KPIs and ROI from partners across marketing, communications, product, and finance; prioritize requests, set timelines, and deliver robust analyses.
• Evaluate investment tradeoffs and sensitivity across channels, segments, and tactics both during annual planning and on an ongoing basis; surface clear decision frameworks and recommended allocation shifts.
• Create concise, executive-ready presentations and dashboards that communicate findings, assumptions, and implications for strategy and spend.
• Partner closely with marketing leads, communications, finance, and data engineering to ensure data integrity, alignment on KPIs, and adoption of insights.
• Contribute to continuous improvement of measurement standards, modeling approaches, and reporting processes.

Required qualifications

• 5+ years of progressive experience in marketing analytics, marketing ROI measurement, strategic planning, or management consulting with a strong analytics focus or Post Grad + 3 years experience.
• MBA preferred.
• Demonstrated experience building financial/ROI models, scenario analysis, and presenting results to senior stakeholders.
• Strong quantitative skills and familiarity with attribution methods, MMM/econometrics, experimentation/uplift, forecasting, and financial tradeoff analysis.
• Experience with BI and visualization tools (Tableau, Looker, Power BI) and creating concise dashboards and presentations.
• Excellent written and verbal communication skills; ability to explain analytical concepts and assumptions to non-analytical stakeholders.
• Strong project management and stakeholder management skills; comfortable prioritizing competing requests in a fast-paced environment.
• Bachelor’s degree in marketing or a quantitative discipline (e.g., economics, statistics, engineering, business). MBA and/or consulting background preferred.

Desired attributes

• Strategic mindset with curiosity about market dynamics and customer behavior.
• High attention to detail and rigor in modeling and data interpretation.
• Collaborative, high-performing work style; able to influence cross-functional teams.
• Comfortable working with imperfect data and making disciplined, defensible recommendations under uncertainty.

#LI-Hybrid

Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more}

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

#unitedstates

Job:

Marketing

Job Level:

Expert

    

"The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level.
– United States of America: Annual Salary USD 92,600 - 213,500 in Texas
The listed salary range reflects base salary. Variable incentives may also be offered."

Information about employee benefits offered in the US can be found at https://myhperewards.com/main/new-hire-enrollment.html

Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.

   

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.

   

No Fees Notice & Recruitment Fraud Disclaimer

 

It has come to HPE’s attention that there has been an increase in recruitment fraud whereby scammer impersonate HPE or HPE-authorized recruiting agencies and offer fake employment opportunities to candidates.  These scammers often seek to obtain personal information or money from candidates.

 

Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment agencies/vendors will never charge any candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process.  The credentials of any hiring agency that claims to be working with HPE for recruitment of talent should be verified by candidates and candidates shall be solely responsible to conduct such verification. Any candidate/individual who relies on the erroneous representations made by fraudulent employment agencies does so at their own risk, and HPE disclaims liability for any damages or claims that may result from any such communication.