Retail Digital Marketing Specialist

Additional Considerations (if any):

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At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.

Job Description:

Job Title: Digital Marketing Specialist, Retail

Department: Grocery

FLSA: Non-Exempt

General Function:

Responsible for developing and executing the digital marketing strategy for a Hy-Vee store or market, utilizing various tactics including social media, digital media advertising and email marketing.

Core Competencies:

• Partnerships

• Growth mindset

• Results oriented

• Customer focused

• Professionalism

Reporting Relations:

Accountable and Reports to: Area Store Director

Positions that Report to you: None

Primary Duties and Responsibilities:

• Creates and executes various digital promotions and marketing campaigns.

• Maintains a detailed digital content calendar.

• Develops original content for day-to-day social media posts.

• Maintains store presence across social media platforms and Hy-Vee.com.

• Performs consumer research into the digital media space.

• Delivers analytics and results to Store Directors on a consistent basis.

• Educates and trains other team members on digital media best practices, as needed.

• Collaborates with marketing leaders at corporate office on company-wide digital initiatives.

• Adheres to company policies and individual store guidelines.

• Reports to work when scheduled and on time.

Secondary Duties and Responsibilities:

• Performs other job-related duties and special projects as required.

Knowledge, Skills, Abilities, and Worker Characteristics:

• Commitment to the Hy-Vee Mission and a willingness to promote the values of the company.

• Must have the ability to perform logical or scientific thinking to solve problems; several abstract and concrete variables.

• Strong interpersonal skills; ability to relate to and interact with people in a friendly, professional manner.  Good verbal and written communication skills.

• Ability to identify problems, develop and execute solutions.

• Must be able to report, write, or edit articles for publication; interview, counsel or advise people; and evaluate technical data.

• Ability to interact with basic computer systems, including word processing, spreadsheet and email applications, as well as job-specific programs.

Education and Experience:

Bachelor’s degree in Internet Marketing, or related area, or equivalent work experience preferred.  Proficiency with internet marketing, search engine marketing, SEO, pay-per-click advertising, budget management and web analytics.  Five years of similar or related work experience.

Physical Requirements:

• Visual requirements include: ability to see detail at near range with or without correction.

• Must be able to physically perform sedentary work:  exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.  Sedentary work involves sitting most of the time.

• Must be able to perform the following physical activities: stooping, kneeling, reaching, handling, grasping, feeling, talking, hearing and repetitive motions.

Working Conditions:

The duties for this position are normally conducted in an office environment.  There is frequent pressure to meet deadlines and handle multiple priorities.

Equipment Used to Perform Job:

Standard office equipment including telephone, 10-key calculator, copier, fax, PC with word processing and spreadsheet software.

Financial Responsibility:

None.

Contacts:

Has daily contact with stores, suppliers/vendors, and the general public.

Confidentiality:

Has access to confidential information including knowledge of advertising rates, pricing information, and store sales.

Are you ready to smile, apply today.  

Employment is contingent upon the successful completion of a pre employment drug screen.