Ad Operations Specialist

Role Overview

We are seeking a highly organized and technical Ad Operations Specialist to serve as the execution engine for our paid media campaigns. This is a "hands-on-keyboard" role designed for a digital marketing professional with proven experience trafficking, managing, and optimizing campaigns across Google Ads, Meta, and Programmatic Display platforms.

Because we specialize in online-to-offline solutions, you will be heavily involved in local digital marketing—deploying highly targeted, geo-specific campaigns at scale. You will live in the ad platforms and tracking tools, ensuring our campaigns launch flawlessly, pace correctly, and track accurately.

Key Responsibilities

• Campaign Setup & Trafficking: Manually build, configure, and QA campaigns within Google Ads, Meta Ads Manager, and Demand-Side Platforms (DSPs). You are the final checkpoint before campaigns go live.
• Local & Multi-Location Execution: Leverage bulk-sheet uploads (e.g., Google Ads Editor) to execute high-volume campaign rollouts across hundreds of localized markets, ensuring strict adherence to geo-targeting parameters.
• Daily Optimization & Pacing: Monitor active campaigns daily, adjusting bids, budgets, and targeting settings to ensure maximum efficiency and proper budget pacing.
• Platform Troubleshooting: Act as the technical "fixer" for media delivery—resolving disapproved ads, fixing broken tracking tags, and addressing platform-specific errors in the UI.

Required Skills & Qualifications

• Work Authorization: This role requires physical residency in the US; we are unable to provide visa sponsorship or support remote work from outside the country.
• Core Media Proficiency: 2+ years of hands-on, daily execution experience in Google Ads and Meta Ads Manager. You must be highly comfortable navigating the interfaces, changing settings, and using tools like Google Ads Editor.
• Programmatic Experience: Proven working knowledge of setting up and managing display campaigns within Demand-Side Platforms (DSPs).
• Tracking & Analytics Literacy: Strong foundational knowledge of Google Tag Manager (GTM) and Google Analytics (GA4). You know how to implement pixels and verify that they are firing correctly.
• Detail-Oriented: A "measure twice, cut once" mentality. You are responsible for managing client budgets and technical assets, so precision is critical.

Preferred (Bonus) Skills

• Local Digital Marketing Experience: Previous experience running multi-location, franchise, or geo-fenced campaigns is highly preferred.
• High-Volume Environment: Previous experience in an agency setting, managing multiple accounts simultaneously.
• Feed Management: Experience working with product feeds or creative data feeds for dynamic local ads.

About Lastmile Retail

Lastmile is an industry-leading provider of online-to-offline digital marketing solutions for many Fortune 500 companies. Through our proprietary technology, we help organizations localize their offerings and connect “high-intent” individuals in a geographic area with the deep local information needed to drive action.

We recognize that the secret to our success is our outstanding team and offer continuous opportunities for career growth, learning, and professional development. We also pride ourselves on a reasonable work-life balance. At Lastmile, we know that you’re an adult who can get your work done. We won’t stand over you from 9 to 5, but we will mentor and support you.

• Compensation: $70,000 - $80,000 USD
• Excellent benefits (health, dental, and vision insurance)
• Short-term and long-term disability coverage
• Unlimited PTO (within reason) and holidays
• 401K with company contribution
• Paid parental leave