Influencer Marketing Account Lead
Skills
- Proven influencer marketing and campaign management expertise
- Client-facing strategic planning and relationship management
- Team leadership and people management
- Strong knowledge of social platforms and influencer best practices
- Understanding of FTC guidelines and platform compliance
- Data-driven analysis and performance reporting
- Budgeting and project management
- Excellent written and verbal communication and presentation skills
- Cross-functional collaboration
Responsibilities
- Develop influencer marketing strategies aligned to client objectives and measurable ROI
- Build and nurture senior client relationships and act as a trusted advisor
- Lead campaign planning and oversee execution from kickoff through wrap
- Manage budgets, timelines, deliverables, and ensure compliance with FTC and platform standards
- Coach and mentor Account Managers and Coordinators; provide performance feedback
- Monitor campaign KPIs, surface insights, and recommend optimizations
- Identify expansion and upsell opportunities in partnership with Sales and Strategy
- Facilitate strategic business reviews and contribute to RFPs and pitches
- Partner cross-functionally with Social, Strategy, Creator Success, Paid Media, Product, and Sales
- Build and maintain internal processes for operational excellence and compliance
Education
- Bachelor's degree in Marketing, Communications, Business, or equivalent experience
- Any relevant marketing certifications or continued education considered a plus
Benefits
- Market-based, data-driven compensation with posted salary range and possible OTE structure
- Bi-annual compensation evaluations tied to performance and market factors
- Eligibility for company benefits plans for permanent team members
- Remote work flexibility with offices in multiple cities
- Opportunities for professional development and thought-leadership contributions
- Inclusive, equitable hiring and pay practices
Average salary estimate
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We help marketers create authentic, high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.
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