Global Marketing Campaign Manager
Skills
- Proven experience in B2B demand generation and global campaign management.
- Hands-on experience with Marketo and Salesforce; familiarity with marketing automation and CRM systems.
- Strong ABM execution and omnichannel campaign skills (PPC, paid social, email, retargeting).
- Advanced analytics and data-driven optimization skills, including forecasting and attribution.
- Practical knowledge of integrating martech and using AI tools for marketing.
Responsibilities
- Develop and execute integrated, multi-channel marketing campaigns aligned to GTM plays (Oracle Migration, Community Conversion, Customer Upsell).
- Own campaign planning to generate MQLs and SALs and align programs with sales targets and revenue goals.
- Design and run ABM programs targeting expanded buying committees with personalized omnichannel engagement.
- Collaborate with product marketing and content teams to create and govern campaign messaging and content plans (white papers, webinars, case studies, blogs).
- Integrate AI/GenAI capabilities for automation, personalization, ad optimization, and content production at scale.
- Define KPIs, track performance, run multi-touch attribution, and report ROI/VOI to leadership with data-driven insights.
- Manage campaign budgets, localization strategies, global webinars, and email programs.
- Work cross-functionally to ensure alignment between sales, product marketing, content, and partners.
Education
- Bachelor's degree in marketing, business, communications, or equivalent experience.
- Relevant marketing or analytics certifications are a plus (e.g., Marketo, Google Ads).
Benefits
- Health, dental, and vision insurance
- 401(k) retirement plan
- Flexible Paid Time Off (FPTO) and paid holidays
- Parental leave
- Professional development funds and learning resources
- Remote-first work with flexible schedule
- Eligible for discretionary bonuses or commissions
Average salary estimate
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