Sr Associate, Commercial Marketing - US Marketing

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:
The purpose of this position is to support and execute U.S. commercial success for an assigned portfolio, ensuring effective go-to-market plans, partner with cross functional teams, and portfolio management. The role contributes to performance delivery through strong execution, analysis, and cross-functional coordination, supporting implementation of brand strategies.

What Your Impact Will Be: 

Commercial Planning Support

• Support AOP and A&P planning processes through data analysis and pulling business performance metrics.
• Support local retail pitches in partnership with Sales and Trade Marketing, contributing to executional planning and materials.
• Assist in translating regional direction into U.S. commercial plans and execution requirements.
• Support product selection in the U.S. by retailer channel, including coordination of exclusives.
• Maintain pricing and assortment discipline in line with global frameworks.
• Contribute to initiatives that support business growth in the U.S.

Sales Partnership & Marketing Support

• Support Sales and Supply Chain teams with inputs for demand planning and forecast alignment.
• Partner with Sales teams to support execution of plans and initiatives
• Act as a key contact for defined areas of responsibility.
• Support engagement with other regions as needed.
• Coordinate alignment between Commercial, Sales, and other cross-functional teams.

Performance Tracking & Insights

• Track KPIs including sales performance, sell-through, and promotional effectiveness.
• Analyze performance data to identify trends, risks, and opportunities
• Consolidate insights on competition, retail, and consumer trends
• Provide inputs to Global Brand Teams on brand strategy, product development, and marketing plans.
• Recommend tactical actions to optimize results.

Campaign Execution & Delivery

• Execute marketing plans in the U.S. in collaboration with cross-functional partners including brand, media, and events team.
• Lead day-to-day execution of campaigns and activations in the U.S.
• Coordinate rollout of campaigns, ensuring alignment with brand and commercial priorities.
• Maintain high standards of execution across all channels and touchpoints.
• Identify and resolve execution issues in a timely manner.

What We’re Looking For:

• Tertiary qualifications in Commerce, Business, Marketing or related field
• Minimum 3 + years commercial, brand, trade, or sales strategy experience
• Experience supporting brand initiatives and commercial objectives.
• Strong execution and delivery capability.
• Analytical thinking and performance tracking discipline.
• Cross-functional collaboration. · Proactive problem-solving.
• Attention to detail and organization.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy