Marketing Manager, Audience Partnerships

Discover High-Value Audiences

• Identify niche professional and career-oriented audiences relevant to university programs.

• Research organizations, associations, newsletters, podcasts, and industry media platforms where prospective students gather.

• Build a pipeline of high-potential audience channels outside traditional search and social media advertising.

Build Marketing Partnerships

• Develop partnerships that provide access to targeted audiences through sponsorships, placements, or collaborative campaigns.

• Structure partnership models including newsletter sponsorships, podcast advertising, content partnerships, and other audience-driven opportunities.

• Negotiate agreements and manage relationships with external partners.

Launch and Manage Campaigns

• Lead execution of campaigns across partner channels.

• Work with internal creative teams to develop messaging that resonates with specific professional audiences.

• Coordinate campaign timelines, placements, and deliverables.

Measure and Improve Performance

• Establish success metrics and track campaign outcomes such as reach, engagement, and inquiries.

• Work with internal marketing and analytics teams to evaluate results and refine channel strategy.

• Test and scale the most effective partnerships over time.

We are looking for marketers who combine three core capabilities:

Audience Curiosity
You naturally ask: Where do the right audiences gather? You enjoy researching niche communities, associations, and publications that reach the right people.

Partnership Thinking
You know how to turn audience insight into marketing access by structuring sponsorships, placements, and partnerships.

Performance Discipline
You approach new channels with a test-and-learn mindset, establishing clear KPIs and working with teams to scale what works.

Required

• 5+ years of experience in marketing, partnership marketing, sponsorship marketing, media strategy, or audience development.

• Demonstrated experience identifying niche audiences and building marketing partnerships to reach them.

• Experience negotiating sponsorships, media placements, or partnership agreements.

• Strong research and evaluation skills to assess audience quality and channel potential.

Preferred

• Experience working with newsletters, podcasts, media networks, or professional associations.

• Experience marketing to working professionals or career-oriented audiences.

• Background in higher education, EdTech, or professional development marketing.

• Work from our beautiful NYC office OR the comfort of your home office!
• Great compensation package!
• 401K + match, commission potential, and equity opportunities
• Tools you need on us!
• Our insurance plan offers medical, dental, vision, short- and long-term disability coverage, plus supplementals for all employees and dependents
• Paid Parental Leave
• Pre-tax commuter benefits
• 4 weeks paid vacation + 10 paid holidays + paid sick leave
• Access to mental health services like Headspace and Talkspace
• Annual education stipend for lifelong learning
• Growth - we pride ourselves on creating environments where employees can be themselves and grow within and around the company

$100,000 - $120,000 a year