Lifecycle Marketing Manager (AI & Automation)
Skills
- Hands-on experience with HubSpot (campaigns, workflows, Breeze)
- Familiarity with Salesforce and campaign attribution
- Proven email deliverability and compliance knowledge (GDPR, CAN-SPAM)
- Experience using AI tools (Claude, ChatGPT or similar) to accelerate ops and personalization
- Strong campaign QA and operational discipline
- Comfort with analytics and performance reporting to recommend optimizations
- Ability to document and scale operational processes and templates
Responsibilities
- Own email channel end-to-end: segmentation, build, sends, deliverability monitoring, compliance, and reporting
- Design, build, QA, and launch recurring and campaign-specific workflows in HubSpot and connected systems
- Apply AI tools to streamline campaign builds, personalize messaging at scale, and create reusable agents/workflows
- Monitor database health, list hygiene, and attribution to ensure data reliability and campaign effectiveness
- Document and optimize campaign ops processes (intake, build, QA, launch) and create templates/checklists
- Define and run testing roadmap for subject lines, segmentation, timing, and creative to improve engagement
- Collaborate with RevOps, sales, and GTM ops to align lifecycle stages, lead scoring, and tracking
- Produce regular performance reports and present optimization recommendations to stakeholders
Education
- Bachelor's degree or equivalent experience in marketing, communications, analytics, or related field preferred
- Demonstrated professional examples of building marketing systems and measurable impact
Benefits
- Comprehensive health insurance
- 401(k) matching
- Incentive stock options (ISOs) / equity
- Paid time off and flexible remote-first work
- Professional development support
- Required company and team travel (up to 15 days/year; up to 35 days for senior roles)
- Inclusive, equal opportunity workplace and reasonable accommodations
Average salary estimate
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