Marketing Director

Join Pacific Quest and make a difference!

Pacific Quest provides licensed and accredited residential mental healthcare on Hawaii Island and is a leader in integrative, nature-based residential treatment for adolescents and young adults.

Why You’ll Love Working Here:

- Be part of a mission-driven team committed to fostering health, connection, and resilience

- Work in a collaborative, supportive environment where every role contributes to life-changing outcomes

- Enjoy competitive pay, great benefits

The purpose of the Marketing Director is to develop and execute top of the funnel marketing efforts, develop cutting edge content, optimize Pacific Quest’s online presence and develop and nurture new referral pathways. 

• Develop and execute a marketing strategy with a specific focus on search engine optimization, new referral source generation, online advertising, and podcasts/relevant media platform cross collaboration.
• Develop Content with a particular focus on video content designed to elevate the sophistication of Pacific Quest services, digital flyers & print handouts designed for new referral partners, branded swag to engage and nurture new connections, photos of programming, facilities and experiences, and website that engages prospective clients, families and referral partners.
• In coordination with the Admissions & Outreach Directors, develop new referral relationships through virtual & on island tours, conference attendance & presentation, regional travel, warm call, email, and social media campaigns.
• In coordination with the Admissions & Outreach Directors, develop, implement and maintain CRM strategy to elicit and analyze data to inform marketing strategies, ensure accountability to strategy, identify, analyze and pursue in partnership, with the business development and other teams, new referral sources, B2B, and other service line opportunities. 

• Supports and implements all admissions and business development goals and strategy, working closely with all other departments.
• Supporting and implementing admissions and outreach systems and process.
• Communicate directly with families/students, educational consultants/referral sources, psychiatrists/psychologists, schools/programs, and transport companies.
• Clear, thorough, and timely communication and documentation.
• Review and maintain Marketing statistics and report to management.  
• Manage email marketing campaigns in Mailchimp.
• Assist with staff recruiting and outreach.
• Additional duties as assigned.

• High level professional communication skill set.
• Requires ability to be a team player, to form mutually respectful relationship with staff and to grow professionally in meeting the challenges of this position.
• Mainland location preferred in order to manage different client time zones.
• Ability to work independently.
• Must demonstrate alignment with Pacific Quest Core Values:  Professionalism, Health, Connection & Resilience.

• 3-5 years in admissions or outreach/development work
• BA/BS preferred
• Microsoft applications, including Excel
• Google applications experience
• Electronic medical records system experience
• Ability to pass prehire and ongoing background, fingerprint and drug screen clearance
• Prehire physical and 2-step TB clearance required

• Flexible schedule as needed
• Primarily regular business hrs with occasional need for weekends
• Occasional travel required

• With or without reasonable accommodation, the physical and mental requirements of this job may include the following: seeing, hearing, speaking, and writing clearly. Occasional reaching with hands and arms, stooping, kneeling, crouching, crawling, frequent sitting, standing and walking, may be required for long periods of time and may involve climbing stairs, walking up inclines and on uneven terrain. Additional physical requirements may include, frequent lifting and or moving up to 25 pounds.

Pacific Quest is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Pacific Quest is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact Human Resources at hr@pacificquest.org.