B2B Graphic Designer - job 1 of 2

Job Title: B2B Graphic Designer

Location: Remote
Working Hours: Eastern Standard Time (U.S. Hours)
Engagement: Full-Time - Independant Contractor

About the Role

Pavago on belaf of their client is hiring a B2B Graphic Designer who understands how to create high-performing static ad creatives for cold audiences.

This role is designed for a designer who can take go-to-market messaging, campaign strategy, and ICP insights and translate them into visually compelling ad creatives that drive clicks and conversions.

You will work closely with marketing and growth teams to produce ad creatives used across LinkedIn, Google Display, Meta, and other digital platforms.

The ideal candidate understands B2B advertising psychology, can design for performance, and enjoys testing creative variations to improve campaign results.

Key Responsibilities

Ad Creative Design

• Design high-converting static B2B ad creatives for platforms such as LinkedIn, Google Display, and Meta.
• Translate campaign briefs, messaging frameworks, and go-to-market strategies into compelling visual concepts.
• Produce multiple ad variations to support A/B testing across headlines, visuals, layouts, and CTAs.
• Create assets in multiple formats and dimensions to meet the requirements of different ad platforms.
• Maintain strong brand consistency while tailoring creatives for different audience segments.

Creative Strategy & Collaboration

• Interpret Ideal Customer Profiles (ICPs), messaging strategies, and campaign objectives to inform creative direction.
• Collaborate with marketing and growth teams to ensure creative assets align with campaign performance goals.
• Participate in campaign brainstorming and contribute creative ideas for new ad concepts.
• Review performance insights with the marketing team and iterate on creative designs based on results.

Creative Production & Workflow

• Manage multiple ad creative projects while maintaining high quality and meeting deadlines.
• Build and maintain a library of creative assets, templates, and brand materials.
• Develop design templates and repeatable frameworks for scalable ad production.
• Use AI tools to accelerate ideation, concept development, and creative workflows.

Must Haves

• 3+ years of experience creating B2B ad creatives for digital advertising campaigns.
• A strong portfolio showcasing static ad creatives for platforms like LinkedIn, Google Display, or Meta.
• Expert proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva.
• Ability to translate marketing strategy and messaging into compelling visual designs.
• Understanding of B2B audience conversion principles, including messaging hierarchy, visual attention, and CTA placement.
• Familiarity with AI design tools such as Midjourney, Adobe Firefly, or ChatGPT to support ideation and creative workflows.

Nice to Have

• Experience working with performance marketing or demand generation teams.
• Familiarity with advertising performance metrics such as CTR, CPC, and conversion rates.
• Experience creating motion graphics or animated ads.
• Background in SaaS, technology, or professional services marketing.
• Experience using project management tools such as ClickUp, Asana, or Notion.

Interview Process

• Initial Screening (Pavago)
  Brief discussion to review experience and portfolio.
• Portfolio & Creative Review
  Discussion focused on past B2B ad creative work and design approach.
• Client Interview
  Conversation with the hiring team focused on collaboration and campaign work.
• Final Interview
  Final alignment and expectations.