Media Planning and Buying Manager

We are currently looking for a collaborative individual with a bias towards action to join our Feminine Care Media team in Cincinnati, Ohio. The media planning and buying manager will be part of the expanding Fem Care media team including a media director, strategic media planners, digital media strategist, media analysts and traders/buyers within the broader North America Fem Care organization. The media team will work closely with the brand and creative teams to build and execute strategies to bring to life our brand purpose and business goals for our Always, Tampax, Always Discreet and This is L brands. The media planning and buying manager will be accountable for leading the strategic and tactical media plans for the Fem Care brands and collaborating with the planners and strategists as an integrated team to deliver flawless execution. 

As the Fem Care media planning and buying manager, you will: 

• Translate brand briefs into strategic plans to meet goals/objectives by leading holistic media planning for a portfolio of brands across all media channels    

• Leverage industry planning tools and data to conduct audience identification analysis and scenario planning. 

• Evaluate existing and emerging media opportunities and bring forward recommendations /POVs. 

• Be responsible for tactical plan creation as well as audience creation, campaign set up, execution, tagging/trafficking creative assets and reporting across social media channels 

• Monitor campaign pacing and performance in line with Brand goals and objectives making ongoing campaign optimization recommendations and measuring impact of campaigns using quantitative and qualitative metrics 

• Present campaign recaps and insights to brand teams 

• Serve as subject matter expert across a range of Paid Social channels, managing the day-to-day and partnering with our creative and PR agency counterparts to execute strategies/programs that unlock growth. 

• Partner to develop digital media journeys, on-ramps, and audience strategies to deliver highly targeted, premium, and relevant media programs. 

• Work successfully across in-house team and key media and creative agency teams for full integration of media and communications plans 

The Ideal Candidate 

We are looking for driven individuals with a bias for action who: 

• Collaborate and are comfortable working as part of a team and on individual projects 

• Display outstanding ability to think creatively and identify and resolve problems 

• Possess excellent analytical, organizational, project management and time management skills. 

• Are self-assured and composed to drive influence with more senior individuals across the business 

• Are self-starters with an innate curiosity and the drive to test, learn, adapt and be agile in a constantly evolving environment 

• Possess extreme agility managing multiple stakeholders and multiple priorities, balancing short- and long-term needs and implications. 

• Are data driven and have an analytical mindset: You should be filled with intellectual curiosity and be able to combine data and relevant information to turn insights into actions that get results. 

• Communicate effectively and leverage verbal and visual communication to drive action. 

• Operate in ambiguous environments and navigate effectively through complex issues, leveraging expertise and business understanding to recommend solutions.   

Required Qualifications  

• 1+ years of experience executing holistic paid digital media campaigns in social media platforms  

• 1+ years of strategic media planning experience 

• Experience leveraging data to provide ongoing actionable insights into campaign performance 

• Experience leveraging industry standard planning tools & data sets to create data driven media plans and optimizations 

• Proficient in Microsoft Office 

Preferred Qualifications 

• 2+ years of experience executing holistic paid digital media campaigns in social media platforms (Facebook Blueprint Certification a plus) 

• 2+ Years Agency Experience working with clients who have significant national advertising 

• Deep expertise in paid social media to drive brand and ecommerce, experience with online to offline and app acquisition campaigns 

• Strong analytics background: Able to triangulate between data, brand goals and opportunities to make recommendations and optimize plans. 

• Understanding of analytics tools (e.g., Google Analytics)   

• Working understanding of the typical processes and tools utilized by buying/investment teams across all media types, particularly TV, publishing, programmatic buying, reserve digital, social and search. 

Starting Pay/Salary Range: $85,000 –$122,200

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits.  Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.

Procter & Gamble participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.