Assistant Director of B2B Marketing
APPLICATION INSTRUCTIONS:
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CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.
If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants.
Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.
POSITION SPECIFICS
Penn State World Campus is seeking an experienced Assistant Director of B2B Marketing Strategy to lead strategic marketing initiatives supporting business-to-business (B2B) partnerships. This role is responsible for developing, executing, and optimizing integrated marketing strategies that drive enrollment growth, strengthen partner relationships, and support student success objectives.
Reporting to the Director for Channel Marketing and Business Development, the Assistant Director serves as the World Campus B2B Marketing Strategy Lead and a strategic partner to the B2B Business Development and Client Relations team. This role works in close collaboration with various stakeholders to gather input, align on priorities, co-develop marketing and sales strategy, and support coordinated execution of marketing and sales initiatives. The Assistant Director provides strategic direction, support, and day-to-day guidance to marketing staff while collaborating closely with sales, finance, compliance, and leadership.
Penn State World Campus is one of the nation’s most respected providers of online higher education. We collaborate with Penn State’s academic units and colleges/campuses to offer more than 200 Penn State degrees and certificate programs online.
KEY RESPONSIBILITIES
This position will work in close collaboration with the Business Development and Client Services team to perform the following key responsibilities:
Strategic Leadership & Execution
Lead and support B2B marketing activities, providing clear direction on strategy, priorities, timelines, and deliverables.
Oversee campaign and project planning and execution across multiple initiatives, ensuring alignment with enrollment goals.
Foster a collaborative, inclusive team culture and support professional development.
B2B Marketing Strategy
Develop and execute data-driven B2B marketing strategies, plans and tactics.
Support the launch and growth of new B2B marketing and sales initiatives.
Support account penetration and partner engagement strategies.
Campaign Planning, Execution & Optimization
Lead integrated marketing campaigns and initiatives across digital, print, email, public relations, and event-based channels.
Oversee creative development and messaging for recruitment, engagement, and B2B-focused marketing initiatives.
Measure campaign performance and optimize strategies based on market research, audience insights, industry trends, and competitive analysis.
Analyze internal and external data to prioritize marketing and sales efforts and activities.
Budget & Resource Management
Develop annual strategic and ad-hoc tactical marketing plans.
Manage and monitor an annual direct-expense marketing budget.
Ensure effective allocation of resources to maximize impact and ROI.
Cross-Functional Collaboration
Serve as a strategic marketing partner to internal stakeholders including B2B Business Development and Client Relations team as well as Creative Services, Content Strategy, Platform Strategy, Event Strategy, Media Strategy, Finance and others.
Collaborate with internal and external partners to develop presentations, virtual and in-person events, proposals, and marketing materials.
Maintain consistent communication with internal and external partners, providing updates on project status and outcomes.
Vendor & Stakeholder Management
Manage relationships with vendors, University offices, and external partners to ensure high-quality, timely delivery of marketing initiatives.
POSITION SCOPE & IMPACT
The Assistant Director plays a key role in scaling World Campus B2B marketing efforts by serving as a connector between marketing and B2B sales functions. This position helps shape standardized, collaborative marketing processes that support partner growth, strengthen internal alignment, and enhance the long-term impact of the B2B channel.
MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS
If filled as Marketing Strategist - Senior Professional, this position requires:
Bachelor's Degree
6+ years of relevant experience; or an equivalent combination of education and experience accepted
Required Certifications:
None

If filled as Marketing Strategist - Advanced Professional, this position requires:
Bachelor's Degree
3+ years of relevant experience; or an equivalent combination of education and experience accepted
Required Certifications:
None
PREFERRED QUALIFICATIONS
Demonstrated experience leading complex, integrated marketing initiatives
Proven ability to manage budgets and multiple priorities simultaneously
Strong leadership, communication, and stakeholder management skills
Ability to work independently while collaborating across teams and functions
Strong analytical, problem-solving, and strategic thinking skills
Experience in higher education marketing or sales and/or B2B marketing or sales
Experience supporting lead generation or revenue-based marketing goals
Experience leading initiatives in collaboration with sales or business development teams
Familiarity with working in large, complex organizations
Though this position may not have direct reports at all times, prior supervisory or leadership experience is strongly preferred.
BACKGROUND CHECKS/CLEARANCES
Employment with the University will require successful completion of background check(s) in accordance with University policies.Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.
SALARY & BENEFITS
The salary range for this position, including all possible grades, is $61,800.00 - $102,300.00.
Salary Structure - Information on Penn State's salary structure
Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.
CAMPUS SECURITY CRIME STATISTICS
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.
EEO IS THE LAW
Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.
Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university’s teaching, research, and service mission.
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