Product Marketing Manager
Skills
- 5+ years in product marketing, preferably in healthcare or technology
- Strong understanding of healthcare regulations and clinical technology applications
- Proven experience developing GTM strategies and product positioning
- Excellent written and verbal communication and storytelling skills
- Analytical ability to measure campaign performance and derive actionable insights
- Experience collaborating with Product, Sales, and Customer Success teams
- Familiarity with EHR, HIE, or clinical data management (preferred/optional)
Responsibilities
- Develop and update product messaging and positioning for Radicle Health’s product suite.
- Drive go-to-market strategy for Tier 2 & 3 feature releases, including messaging, positioning, and campaigns.
- Partner cross-functionally with Product, Sales, Customer Success, and Marketing to support major launches and alignment.
- Create enablement materials such as case studies, testimonials, webinars, and sales playbooks.
- Design and execute lifecycle and ABX campaigns to drive adoption, upsell, cross-sell, and retention.
- Translate customer and market insights into actionable recommendations for product and GTM teams.
- Conduct ongoing competitive research and synthesize findings to inform positioning and strategy.
- Monitor campaign performance and optimize for engagement, adoption, retention, and revenue outcomes.
Education
- Bachelor’s degree in Marketing, Business, Public Health, Communications, or related field (preferred)
- Advanced degree (MBA/MA) optional but valued
Benefits
- Unlimited PTO
- Competitive medical, dental, and vision coverage
- 401(k) matching
- Paid holidays
- Volunteer time off
- Paid parental leave
- Remote work stipend
- Competitive salary range: $100,000 - $120,000
Average salary estimate
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