Customer Marketing Manager
Skills
- Exceptional writing and storytelling for technical and business audiences
- Customer interviewing and relationship building
- Program and project management with strong attention to detail
- Familiarity with CRM tools (Salesforce or HubSpot) and content workflows
- Ability to translate technical conversations into clear customer-facing narratives
- Comfort working independently in a remote, fast-moving environment
Responsibilities
- Own end-to-end case study production: source candidates, conduct interviews, write drafts, manage approvals, and publish (target 5+ case studies per quarter).
- Build and maintain a customer reference and advocacy database tracking engagement, willingness to participate, use case, vertical, and relationship owners.
- Develop customer narratives across formats: written case studies, video testimonials, quote cards, blog features, event talks, and sales one-pagers.
- Partner with Sales and Customer Success to identify and coordinate referenceable customers while protecting account relationships.
- Program-manage customer participation in events, webinars, analyst briefings, and co-marketing activities.
- Create and maintain a quarterly customer marketing calendar and pipeline of in-progress stories.
- Track and report KPIs such as case studies published, references sourced, content usage in pipeline, and impact on win rates.
- Collaborate with Content and Design to ensure stories are high-quality, on-brand, and distributed on appropriate channels.
- Identify vertical and solution patterns in the customer base and work with Product Marketing to inform targeted messaging.
Education
- Bachelor's degree or equivalent experience in marketing, communications, journalism, or related field preferred
- Portfolio of published case studies, customer stories, or long-form content
Benefits
- Base salary range $110,000–$140,000
- Meaningful equity (stock options) for all employees
- Generous medical, dental & vision plans (100% coverage for employees)
- Flexible PTO
- Remote-first, globally distributed team
- $1,200 home office & equipment stipend
- Collaborative culture focused on learning and ownership
Average salary estimate
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