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Local Sales Manager, WSFL

Are you a dynamic sales leader ready to drive revenue growth in one of America's most vibrant markets? WSFL-TV, Channel 39, owned and operated by The E.W. Scripps Company and the proud home of the Stanley Cup-winning Florida Panthers, is seeking a Local Sales Manager who will lead our sales team to new heights. This is your unique opportunity to help local businesses realize growth through compelling multi-platform advertising solutions while leveraging our broadcast platform that reaches over 4 million people across Miami-Dade, Broward, and Monroe counties, plus our exclusive partnership with the Florida Panthers. You'll develop a high-performing team in the exciting South Florida market, utilizing everything from Over The Top (OTT) video and search strategies (SEO/SEM) to social media, digital display, e-mail targeting, and broadcast television.

WHAT YOU'LL DO:

· Collaborate with the General Manager and other sales managers and departments to accomplish the objectives of the station

· Organize, direct and manage the execution and performance of a team of local sales Account Executives

· Negotiate ratings, rates and budgets

· Develop new business for station utilizing and maximizing all station platforms including but not limited to broadcast, digital and mobile

· Develop working knowledge of Scripps Sales Process (SSP) and coach Account Executives regarding SSP in the field

· Utilize SSP, resources and tools provided to build effective sales strategies

· Collaborate with the Director of Sales and Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved

· Collaborate with the Director of Sales and Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready

· Maintain positive working relationships with outside vendors

· Interface with traffic systems and personnel to ensure efficient management of airtime inventory

· Oversee accounts receivable and credit policies

· Develop and implement pricing and packaging to fill needs of both client and station

· Know the strengths and weaknesses of the competing stations, other advertising mediums and position the station accordingly

· Effectively forecast sales revenue and manage department expenses so that financial goals are achieved

· Other duties as assigned

WHAT YOU'LL NEED:

· Bachelor's degree in business or related field or equivalent experience preferred

· Generally, 7+ years proven success in media sales

· Experience in agency and direct strategic account management, broadcast inventory and digital/video capabilities required

· Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits

WHAT YOU'LL BRING:

· Demonstrated aptitude for informal leadership and mentoring; fosters open dialogue, empowers others, addresses conflict quickly and directly

· Strong coaching and feedback skills

· Strong ability to motivate others toward team goals

· Able to foster an environment that enables creative and innovative thinking

· Strong influencing, selling and upselling skills

· Effective teamwork and collaboration skills

· Very strong analysis and data interpretation - able to help others translate needs and research data into sound marketing proposals

· Exceptional verbal and written communication skills

· Outstanding presentation abilities (in person/virtual, small/large groups, all levels)

· Strong time management and organization skills

· Proficient with Microsoft Office (Word, Excel and PowerPoint)

· Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)

· Proven ability to manage multiple tasks in a fast-paced environment

WHERE YOU'LL LIVE, WORK AND PLAY:

Miami offers an unparalleled lifestyle as one of the world's most dynamic and diverse cities. Known for its stunning beaches, year-round tropical climate, and vibrant international culture, Miami is a global hub for business, entertainment, and innovation. The city boasts world-class dining featuring cuisine from around the globe, a thriving arts scene including Art Basel and the Wynwood Walls, and professional sports teams like the Miami Heat, Miami Dolphins, and Inter Miami CF. From the iconic South Beach to the sophisticated neighborhoods of Coral Gables and Brickell, Miami offers something for everyone. The area is home to major corporations, a booming tech sector, and Latin America's business gateway, creating endless opportunities for professional growth. With no state income tax, beautiful waterfront living, and a cosmopolitan atmosphere unlike anywhere else in the United States, Miami provides an exceptional environment to advance your career while enjoying an enviable quality of life.

#LI-SM2
#LI-Onsite

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:

At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose. 

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

Average salary estimate

$120000 / YEARLY (est.)
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$80000K
$160000K

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EMPLOYMENT TYPE
Full-time, onsite
DATE POSTED
April 18, 2026
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