Director of Strategic Communication

Job Title

Director of Strategic Communication

Agency

Texas A&M University

Department

Bush Presidential Library Office

Proposed Minimum Salary

Commensurate

Job Location

College Station, Texas

Job Type

Staff

Job Description

Who We Are

The George and Barbara Bush Foundation advances the values championed by President George H.W. Bush and First Lady Barbara Bush - service, education, and civic engagement - to build a stronger America today and for generations to come.

The George and Barbara Bush Foundation is a national non-profit providing strategic leadership and philanthropic support to advance the legacy and values of President George H.W. Bush and Mrs. Barbara Bush. The Foundation also develops and hosts public programs and events that convene leaders and engage audiences around service, education, and civic engagement. 

A Glimpse of the Job

Essential Duties/Tasks

Leadership and Strategic Planning

• Serves as the organization’s brand steward, ensuring that the legacy and values of the foundation and its mission are represented with accuracy, dignity, and consistency across all Foundation communications

• Partners with the Executive Team to align communications strategy with organizational priorities, fundraising campaigns, and programmatic events

• Establishes and monitors KPIs for communications effectiveness, including media impressions, digital engagement, and campaign performance

Program Development and Content Strategy

• Oversees the Foundation’s content strategy across all forms of media, including the website, email communications, social media platforms, donor publications, and annual reports

• Leads or directs the creation of multimedia content – including video, photography, and digital graphics that brings the Foundation’s mission to life for various audiences

• Develops integrated campaign strategies that support major fundraising initiatives, signature events, and programmatic launches

• Identifies and cultivates storytelling opportunities, including beneficiary impact stories, presidential legacy narratives, and donor spotlights that deepen audience connection to the Foundation’s mission

 

Strategic Resource and Team Management

• Directly supervises the Marketing and Communications Manager, providing regular performance feedback, professional development guidance, and clear prioritization support

• Builds and maintains a high-performing communications workflows and approval processes for brand compliance

• Manages the annual communications and marketing budget with full accountability for variance reporting and cost-effective resource deployment

• Evaluates and manages external agencies, freelance, and vendor relationships, including PR firms, design agencies, photographers, and videographers ensuring deliverables meet quality and brand standards

 

Communications and Public Relations

• Effectively engages and communicates with all external partners

• Develops press releases and media statements

• Prepares executive leadership for interviews and public appearances

• Proactively identify earned media opportunities that enhance organizational visibility and credibility

What You Need to Know

Salary: Commensurate

Special Instructions: A cover letter and resume are strongly recommended. You may upload these in the CV/Resume section.

 

Required Education and Experience

• Bachelor’s degree required in Communications, Public Relations, Journalism, Marketing, or a closely related field

• At least 10 years of related experience in strategic communications, public relations, or integrated marketing.

Preferred Qualifications

• Master’s degree in communications, marketing, public relations, or a related field

• Experience working for a non-profit organization or equivalent mission-driven institution

• Experience leading in high profile public relations environments

• Experience in advanced writing and communication strategies, and organizational management

• Experience with donor communications and development-facing marketing in a nonprofit fundraising context

• Demonstrated success building or managing a brand identity for a major nonprofit organization.

• Experience navigating sensitive or crisis communications situations with discretion and sound judgment.

• Proven track record of developing and executing multi-channel communications strategies that drive brand awareness, media coverage, and audience engagement

• Experience managing external agencies, creative vendors, and PR firms

 Knowledge, Skills, and Abilities

• Exceptional written and verbal communication skills, with the ability to write and edit across a wide range of formats

• Strong executive presence and interpersonal skills, with demonstrated ability to advise, influence, and prepare senior leadership for high-stakes public engagements

• Demonstrated knowledge of integrated marketing and communications strategy, including brand management, content marketing, media relations, digital channels, and event communications

• Ability to manage multiple high-priority projects simultaneously in a fast-paced, mission-driven environment with a high degree of independence and sound judgment

Additional Information

Location

• Primary - Houston, TX

• 30% Expectation of occasional travel to Bryan/College Station, TX and D.C. and other locations.

Other Requirements and Factors

• This position is security sensitive

• This position requires compliance with state and federal laws/codes and Texas A&M University System/TAMU policies, regulations, rules and procedures

• All tasks and job responsibilities must be performed safely without injury to self or others in compliance with System and University safety requirements

Instructions to Applicants: Applications received by Texas A&M University must either have all job application data entered or a resume attached. Failure to provide all job application data or a complete resume could result in an invalid submission and a rejected application. We encourage all applicants to upload a resume or use a LinkedIn profile to pre-populate the online application.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.