Digital Marketing Content Specialist

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you.

Associated Bank requires you to directly represent yourself and your own experiences during the recruiting and hiring process. Associated Bank conducts a thorough background check on all new hires.

Role Summary

As a Digital Marketing Content Specialist, you will create compelling content that brings the Associated Bank brand to life across digital and print channels. You’ll help connect customers to our products and services through clear, engaging storytelling that drives results. This role offers the opportunity to grow your digital marketing expertise while contributing to high-impact campaigns.

Key Accountabilities

• Create and publish engaging content across websites, email campaigns, social media, and marketing materials.

• Edit and proofread content to ensure accuracy, clarity, and brand consistency.

• Support the execution of digital marketing campaigns and go-to-market initiatives.

• Partner with marketing and design teams to develop cohesive, on-brand content.

• Optimize content using SEO best practices and keyword insights.

• Maintain consistent messaging across digital and traditional channels.

• Research customer needs and industry trends to inform content strategy.

• Manage relationships with internal stakeholders and external partners.

Education & Experience

Required:

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)

• 2+ years of experience writing for digital platforms

• 2+ years of experience with SEO, PPC, or digital marketing strategies

• Broad knowledge of digital marketing, including social media, email marketing, and content strategy

Preferred:

• Experience with integrated marketing campaigns and content performance optimization

• Familiarity with user journeys and conversion-focused content creation

Why You’ll Love Working Here

You’ll join a team that values collaboration, creativity, and continuous learning. We invest in your growth through hands-on experience, development opportunities, and meaningful work that impacts our customers every day. If you’re passionate about storytelling and digital marketing, this is your chance to make a difference. Apply today to make an impact.

We welcome and encourage applications from all qualified parties, including but not limited to people returning to the workforce, people with disabilities, those without a college degree, and veterans or those with military experience.

In addition to core traditional benefits, we take pride in offering benefits for every stage of life. 

• Retirement savings including both 401(k) and Pension plans. 

• Paid time off to volunteer in your community. 

• Opportunities to connect with others through our diversity-focused Colleague Resource Groups. 

• Competitive salaries with professional development and advancement opportunities. 

• Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more.  

• Personal banking, loan, investment and insurance benefits. 

Associated Bank serves more than 120 communities throughout Wisconsin, Illinois, Minnesota, and Missouri and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest. Join our community on Facebook, LinkedIn and X. 

Compliance Statement

Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR.

Responsible to report ethical concerns as needed to Associated Bank’s anonymous Ethics Hotline.

Associated Bank provides additional assistance throughout the application, interview and hiring process. Please contact leavesandaccommodations@associatedbank.com if you need an accommodation at any time during the process.

Associated Banc-Corp participates in the E-Verify Program. E-Verify Notice English or Spanish. Know Your Right to Work English or Spanish.

Associated Bank is Pay Transparency compliant.

The pay range represents anticipated base pay for this role. Actual pay may vary based on factors including, but not limited to, work location, skills, experience, education, and qualifications for the role.

$56,210.00 - $96,360.00 per year