Timberland: Associate Manager, Digital Marketplaces

At Timberland, we’re a force of nature. We’re a team that steps outside, works hard together, and moves the world forward. The brand is widely recognized as the arbiter of boot culture. With a rich heritage of craftsmanship and an eye toward the future, Timberland has a decades-long commitment to make products responsibly, protect the outdoors, and build community.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of fun, adventure-loving people, Timberland just may be the place for you. 

To learn more about our values and our culture, visit Timberland Careers or www.timberland.com.

Associate Manager Digital Marketplaces (Timberland Americas)

What will you do?

We are seeking a results-driven Digital Marketplace Specialist to manage and optimize our presence across online marketplaces and third-party commerce platforms. This role will be responsible for driving product visibility, conversion performance, revenue growth, and expansion while ensuring a consistent and high-quality brand experience across all digital marketplaces.

The ideal candidate combines analytical thinking, digital merchandising expertise, and marketplace platform knowledge to maximize performance across channels such as retail partner marketplaces, TikTok Shops, Amazon Buy with Prime, and emerging commercial platforms.

Let’s break down that day-in-the-life a bit more.

• Manage day-to-day operations across digital marketplaces and third-party retail platforms.

• Optimize product listings including titles, descriptions, imagery, keywords, and enhanced content.

• Monitor marketplace performance metrics including traffic, CVR, sales, margin and customer engagement.

• Execute marketplace merchandising strategies to improve discoverability and sales performance.

• Coordinate product launches, promotions, pricing updates, and seasonal campaigns.

• Partner with marketing, brand, content, and supply chain teams to ensure accurate product representation and inventory readiness.

• Analyze marketplace data and provide performance insights and recommendations.

• Maintain brand consistency and compliance with marketplace requirements and polices.

• Identify growth opportunities across new marketplaces and digital commerce channels.

• Monitor competitive activity, pricing trends, and category performance.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 3-5 years of experience and professional achievements. 

The foundation skills you will need in this position are:

• Experience in eCommerce, digital merchandising, or marketplace management.

• Experience working with major digital marketplaces (e.g., Amazon, Walmart, Target+, or similar platforms) and/or marketplace management tools (e.g., ChannelAdvisor, Salsify, Pacvue, or similar).

• Strong analytical skills with experience interpreting performance data.

• Familiarity with product content optimization and SEO principles for marketplaces.

• Excellent organizational and cross-functional collaboration skills.

• Understanding of digital advertising with marketplaces

• Experience managing product catalogs or PIM systems

What Success Looks Like:

• Revenue growth within marketplace channels and expansion into new areas

• Increased product visibility and conversion rates across marketplaces

• Accurate, optimized, and scalable product listings

• Strong collaboration between digital, marketing, and operations teams

Now WE have a question for YOU.

Are you in?

Hiring Range:

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at peopleservices@vfc.com. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.