Director of Demand Generation

Help Build the Growth Engine Behind a New AI Category

WisdomAI is defining a new category in enterprise AI: Agentic Analytics — replacing dashboards with AI systems that understand business context and deliver trusted insights automatically.

Backed by top-tier investors and trusted by companies like Cisco and ConocoPhillips, we’re entering a major growth phase and building the marketing engine to support it.

We’re looking for a Director of Demand Generation to own and scale our pipeline engine. This leader will drive our demand strategy across events, field marketing, paid media, webinars, ABM, and integrated campaigns — turning marketing programs into measurable revenue impact.

This role reports to the Head of Marketing and works closely with Sales, Product Marketing, and Design to build a modern, data-driven demand engine.

What You’ll Own

Demand Strategy

• Own the end-to-end demand generation strategy and pipeline creation model

• Build and execute integrated campaigns across channels including events, webinars, paid media, ABM, and content

• Align marketing programs to revenue targets and sales priorities
  

Pipeline Growth

• Drive marketing-sourced and marketing-influenced pipeline

• Partner closely with Sales to identify target accounts and design programs that create meaningful engagement
  Build scalable demand programs that consistently generate qualified opportunities
  

Data, Measurement & Optimization

• Own the measurement framework for demand programs including attribution, funnel conversion, and pipeline impact

• Be deeply analytical and continuously optimize campaigns based on performance

• Turn insights into repeatable growth playbooks
  

Marketing Infrastructure

• Manage and optimize marketing automation and lead lifecycle processes (HubSpot)

• Improve lead routing, scoring, nurture flows, and campaign tracking

• Build systems that support scale as the company grows
  

Cross-Functional Collaboration

• Work closely with Sales on account targeting, pipeline generation, and campaign alignment

• Partner with Product Marketing to translate positioning into demand programs

• Collaborate with Design to create high-performing campaign assets
  

What We’re Looking For

• 10+ years of experience in demand generation or growth marketing

• Proven experience building pipeline programs at early-stage B2B SaaS companies

• Strong growth marketing mindset — constantly testing, iterating, and optimizing

• Deep focus on pipeline impact, conversion rates, and ROI

• Highly analytical and data/measurement obsessed

• Experience running integrated campaigns across multiple channels

• Hands-on experience with HubSpot or similar marketing automation platforms

• Strong collaborator with sales teams and cross-functional partners
  

Why This Role Is Exciting

• You’ll build the demand engine for a category-defining AI company

• You’ll have direct ownership of pipeline growth

• You’ll work closely with leadership and help shape the go-to-market strategy

• You’ll have the opportunity to build scalable programs from the ground up
  

What Success Looks Like

Within your first year:

• A predictable and scalable pipeline engine is in place

• Marketing programs consistently drive qualified opportunities

• Sales and marketing operate in tight alignment around pipeline targets

• Demand programs are measurable, optimized, and repeatable

If you love building growth engines, experimenting across channels, and turning marketing into a predictable pipeline driver — we’d love to talk.