Marketing Automation Manager

Your work days are brighter here.

We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team

We are a team of analytical thinkers and technical architects who power our global marketing engine. We don’t just manage tools; we build the scalable systems that connect Marketing to Sales. Our mission is to transform complex technical requirements into seamless, user-friendly workflows. We are committed to building a world-class, AI-ready infrastructure that empowers our marketers to reach their full potential.

About the Role

Do you enjoy bringing clarity to complex systems? We are looking for a Senior Marketing Automation Manager to help us evolve our core marketing tech stack.

In this role, you will be the primary architect for our Marketo foundation, ensuring our systems are robust and our processes are clearly documented. You will also play a pivotal role in our growth by blueprinting M&A integrations and building the AI-ready data foundations that power our next generation of marketing operations. This role is a blend of strategic systems design, hands-on execution, and team enablement.

Key Responsibilities

• Maintain, optimize, and scale our core Marketo instance and foundational marketing automation infrastructure.

• Own the creation, maintenance, and delivery of clear, comprehensive documentation for marketing operations processes and platforms.

• Help us build the foundation for AI orchestration. You will identify and implement AI-driven features that improve automation efficiency and operational workflows.

• Collaborate with teams across marketing, sales, and MarTech to make sure our systems talk to each other—and support real business needs.

• Troubleshoot and resolve issues related to marketing automation and lead management to ensure accurate campaign execution and tracking.

• Identify opportunities for automation and efficiency gains in marketing operations.

About You

Basic Qualifications

• Experience: 5+ years in Marketing Automation or Operations, with a background in managing enterprise-scale Marketo instances.

• Technical Mastery: Deep knowledge of Marketo and Salesforce. You understand how system architecture creates real business impact.

• Curiosity for AI: A passion for AI in MarTech and an interest in implementing AI functionalities to drive efficiency.

• Communication Skills: An ability to translate technical "puzzles" into simple, actionable guides for your teammates.

• Problem-Solving Skills: A high attention to detail and a passion for building solutions that are "built to last."

• Comfortable working in a fast-paced, cross-functional environment

Other Qualifications

• Background in managing marketing tech stacks within a complex or global organization

• Familiarity with lead scoring and routing models

• Experience mapping data schemas and migrating systems during company acquisitions.

• Experience with Adobe Journey Optimizer B2B, Adobe Real-Time CDP, and other Adobe marketing technologies a plus

• Project management experience or certification is a plus

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.CA.Pleasanton

 

Primary Location Base Pay Range: $112,000 USD - $168,000 USD

 

Additional US Location(s) Base Pay Range: $94,600 USD - $168,000 USD

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point, please email accommodations@workday.com.

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