Senior Shopify Marketing Designer
Role: Senior Shopify Marketing Designer
Location: 100% remote
Schedule: Monday to Friday 8am to 5pm PST
Contract: Long Term Independent Contractor
Conditions: Monthly payment in USD, Up to 15 days PTO
About the Company
Our client is a fast-growing, mission-driven wellness brand known for making health simple, accessible, and enjoyable through innovative, high-quality supplements—most notably its category-defining gummy vitamins.
With a strong direct-to-consumer presence and global reach, they combines performance marketing, product innovation, and a seamless eCommerce experience to drive growth. The company is also a certified B Corp, reflecting its commitment to social impact, sustainability, and community initiatives.
Role Overview
We are looking for a Senior Shopify Marketing Designer to own and execute high-converting eCommerce experiences across the full funnel.
This is not a traditional design role. You will be responsible for creating and optimizing conversion-driven Shopify pages, pre-sale experiences, and performance creatives that directly impact revenue.
You’ll work at the intersection of design, CRO, and performance marketing, translating strategy and copy into scalable, high-performing visual experiences.
Core Responsibilities
1. Shopify Experience Design & Optimization
- Design and optimize Shopify product pages, landing pages, and full site experiences
- Build conversion-focused PDPs and funnels aligned with user intent and product benefits
- Continuously iterate on pages based on performance data (CVR, AOV, engagement metrics)
2. Pre-Sale & Funnel Development
- Design pre-sale pages (advertorials, listicles, long-form landing pages) for paid traffic
- Ensure seamless flow from:
- Ad → Pre-sell → Product Page → Checkout
- Align messaging, UX, and visuals to maximize conversion
3. Performance Creative & Campaign Support
- Develop static ad creatives and email visuals aligned with paid media strategy
- Collaborate with marketing teams to ensure creative consistency across channels
- Support rapid testing and iteration of performance assets
4. CRO & Data-Driven Iteration
- Analyze user behavior and performance data to identify optimization opportunities
- Run design iterations and A/B testing concepts
- Apply direct-response marketing principles to all design decisions
5. Design Systems & Brand Consistency
- Build and maintain scalable design systems in Figma
- Ensure consistent visual language across Shopify, email, and paid channels
- Translate brand guidelines into conversion-oriented design frameworks
6. Cross-Functional Collaboration
- Work closely with:
- Copywriters (messaging & hooks)
- Marketers (performance strategy)
- Developers (implementation & handoff)
- Deliver build-ready, clean, and organized design files
What Success Looks Like
- Strong instinct for UGC-style and performance-driven design that converts
- Ability to balance:
- Speed
- Creative quality
- Cost efficiency
- Deep understanding of:
- Conversion Rate (CVR)
- Customer Acquisition Cost (CAC)
- User behavior across funnels
Requirements
Core Qualifications
- 5+ years of experience in UX/UI or eCommerce design
- Proven experience designing Shopify websites and funnels from scratch
- Strong understanding of:
- CRO (Conversion Rate Optimization)
- eCommerce UX best practices
- Direct-response marketing principles
Technical Skills
- Advanced proficiency in Figma (components, auto-layout, design systems)
- Experience working with Shopify ecosystems
- Ability to prepare developer-ready files and collaborate on implementation
- Familiarity with Canva or similar tools for scalable content production
Nice to Have
- Experience in health, wellness, or supplement brands
- Background in DTC or performance marketing environments
- Exposure to A/B testing frameworks and analytics tools
Average salary estimate
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