Outside Sales - Business Development - California
About AutoFi
AutoFi is the leading provider of digital commerce technology that powers the sales and finance experiences for the most innovative brands and dealers in automotive. The AutoFi platform enables a more transactional buying experience with $4B in funded loans processed through AutoFi annually. AutoFi’s dynamic selling platform empowers dealers to sell vehicles more efficiently and profitably, both online and in the showroom. We are funded for years of future growth and backed by investors including Crosslink Capital, Santander Holdings USA, SVB Financial Group, Ford, BMW iVentures and JP Morgan Chase.
Our team is diverse - spread out across the U.S. and Canada, we have backgrounds from finance and technology as well as deep experience in all areas of the auto space. We’re empathetic, gritty, curious, and humble owners of this business and are supported by some of the biggest names in the auto and financial industries as commercial partners. We’ve never been more excited about the opportunity in front of us to help transition the auto industry from offline to online. If changing a trillion-dollar industry sounds exciting, we’d love to hear from you.
For more information, visit www.autofi.com.
About the Role
We’re looking for a high-energy, results-driven Outside Sales Rep to drive new business and expansion opportunities for AutoFi’s digital retailing and Showroom platforms.
This is a field-based “show & sell” role, you’ll be on-site at automotive dealerships, building relationships, cold prospecting in person, and securing product demo appointments for our sales team. This role could help you grow into an Area Sales Manager at AutoFi.
You’ll also play a key role in capturing real-world dealership success stories, creating video content during client visits to support marketing and brand awareness.
Field Prospecting & Relationship Building
Visit automotive dealerships within your assigned region to generate new business opportunities
Conduct in-person cold outreach to dealership leadership and staff
Identify both new dealership prospects and upsell opportunities within existing accounts
Build strong relationships with decision-makers (Owners, General Managers, General Sales Managers, Finance Directors)
Demo Generation (Core KPI)
Schedule 10+ qualified product demos per week
Maintain a strong pipeline through daily outreach and follow-up
Partner with Area Sales Managers on strategy and target accounts
Content Creation & Brand Support
Capture short-form video content during dealership visits (testimonials, walkthroughs, success stories)
Partner with marketing to share authentic field content
Represent the AutoFi brand professionally on-site
Activity Tracking & Reporting
Track activity in CRM (Salesforce)
Maintain organized notes and follow-ups
Continuously optimize outreach strategy
What Success Looks Like
Consistently hitting or exceeding 10 demos per week
Building strong dealership relationships
Generating high-quality pipeline
Contributing valuable field content
Comfortable with in-person cold calling
Automotive experience (BDC, Sales, F&I, Vendor) preferred
Strong communication and relationship-building skills
Self-motivated, organized, and results-driven
Experience creating video or social content
Comfortable on camera
4 days in stores - regional travel to dealerships
Some overnight travel - depending on what state you reside in
Compensation: Base Salary $65K - 70K + Commission (paid per demo scheduled) OTE $90K - $110K
What's in it for you:
- We offer full training and a competitive total rewards package along with great benefits
- Medical, Dental & Vision coverage - 100% premium coverage for employee / 50+% for dependents
- Flexible work hours
- Remote environment
- Competitive pay
- Visionary leadership team
- Growth opportunities within a dynamic culture
- Wellness & cultural initiatives (fitness challenges, wellness webinars, virtual games, regional activities, etc.)
- Up to $1K per year for employee professional development
- Stock options - we are all owners!
Individual compensation decisions are based on a number of factors, including the candidate’s experience and qualifications and local market conditions. Please note, the foregoing salary range does not reflect an employee’s total compensation package, which may include bonus, company equity, and health benefits.
AutoFi is an equal opportunity employer. Individuals seeking employment are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity or other protected status under all applicable laws, regulations, and ordinances.
Personal Information submitted as part of your application is subject to our website privacy policy, located at https://www.autofi.com/privacy-policy/
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AutoFi is the leading commerce platform for end-to-end digital automotive sales and financing, powering billions of online transactions every year. Through its innovative platform and expansive network of trusted lenders, AutoFi empowers sellers, ...
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