Surrogates and Influencers Director (Remote)
Skills
- Proven experience building and managing creator/influencer relationships and campaigns
- Strong project management and operational rigor in fast-moving environments
- Ability to craft briefs and guide creators on mission-aligned messaging and creative execution
- Experience defining and tracking KPIs for reach, engagement, and donation attribution
- Excellent written and verbal communication and relationship-building skills
- Experience managing and developing a small, cross-functional team
- Deep knowledge of creator platforms (podcasts, YouTube, Substack, TikTok, X) and creator economy dynamics
- Comfort engaging audiences and partners in tech/finance/high-net-worth segments
Responsibilities
- Own and refine the surrogate strategy, measurement framework, and portfolio approach across GiveDirectly cause areas.
- Identify, vet, cultivate, and maintain relationships with creators, public intellectuals, and other non-traditional media surrogates at scale.
- Plan, brief, and oversee execution of earned and sponsored surrogate campaigns from concept through post-campaign analysis.
- Provide content strategy and creative direction to align partner messaging with GiveDirectly’s voice and goals.
- Define and report on KPIs including reach, engagement, and donation attribution; iterate based on results.
- Manage, coach, and develop a small team (Surrogates Manager and Surrogates Associate) and collaborate cross-functionally with Earned Media, Marketing, and Fundraising.
- Monitor creator economy trends, platform shifts, and audience behaviors to inform tactical and strategic decisions.
- Travel periodically (~3–8 trips/year) and ensure at least partial overlap with East Africa Time on some working days.
Education
- Bachelor’s degree or equivalent professional experience
- Advanced degree optional/beneficial but not required
Benefits
- Competitive base salary with published paybands (U.S. base $128,000)
- Bonus at target performance (15%) and potential upside
- Annual benefits stipend (U.S. example: $21,393) usable as benefits or taxable income
- Fully remote role with preference for in-person networking hubs (SF/NY/LA/London)
- Paid travel for team retreats, partner visits, events, and program visits (~3–8 trips/year)
- Inclusive, high-ownership culture with professional development and growth opportunities
- Robust safeguarding and background screening processes
Average salary estimate
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GiveDirectly allows governments, foundations, and individual donors to provide direct cash transfers to the extreme poor. Using the latest technology at every step, we locate recipients, integrate them into electronic payments networks, and monito...
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