Regional Account Manager, Mid-Atlantic

THE COMPANY 

Back when we started Hint in 2005, our motto was Drink Water, Not Sugar. Our mission to this day is to help people fall in love with water — delicious fruit-infused water — so they can live healthier lives. 

Twenty years on, we’ve attracted our share of imitators, but no one has been able to match that touch of true fruit flavor in every bottle of Hint. The craftsmanship we put into creating flavors that fully reflect their fruit origin is unparalleled. And with no sweeteners, no preservatives, and zero calories, is it any wonder our fans have turned Hint into an obsession?  

Today, Hint is sold in over 30,000 stores all over the United States. We feature dozens of amazing flavors — including perennial favorites Blackberry, Watermelon, and Cherry — as well as limited edition smash-ups, exclusive bundles, and 1-liter bottles, all available at drinkhint.com, Amazon, e-Retail account, and major retailers. 

THE OPPORTUNITY  

Hint is looking for a Regional Account Manager (RAM) who is passionate about customer relationships and driving growth in the competitive beverage market.  The RAM role at Hint will lead the external Retailer, Distributor, and Broker partner relationships for their respective region and function as the Company's primary representative for the retailers they represent. While the primary focus is ensuring the achievement of annual revenue and profit targets, this role also involves managing existing businesses and spearheading the development of new business opportunities. Additionally, this person will have a high level of interaction with key customers to ensure customer satisfaction, educate on the product line and category developments and trends, as well as maintain a full understanding of key customers’ organizations. 

Key accounts include but are not limited to: (Mid-Atlantic, Upstate NY, NJ). 
 

Large ACV retaliers and Independent Chains: within the region. Focus on Ahold Giant Landover, Ahold The Giant Company, Wakefern, Wegmans, Weis, Giant Eagle, Price Chopper, Topps along with other Regional Independents 

Preferred locations: (Mid-Atlantic/ NJ/  PA)  

KEY RESPONSIBILITIES 

• Manage and OWN all retailers within a defined market, annual planning, and trade fund management to maximize and collaborate with distributor and broker relationships to ensure plan numbers (revenue) are met or exceeded  

• Work with the distributor team to identify highest productive stores to focus on and how to expand additional displays and POD to maximize sales in the market 

• Track and measure KPI’s are maintained to maximize sales throughout all territories 

• Identify ways to improve Net Sales, Market Share and overall region margin contribution 

• Schedule and conduct distributor team meetings to inform and educate Sales Representatives of brand standards to optimize sales performance. 

• Execute Sales 4 P strategies throughout assigned market, while influencing all areas of HQ and In Store Promotional Execution  

• Use the sales tracker provided by the analytics team to develop improvement initiatives for the market 

• Work with the analytics team to ensure accurate forecasting for Plan numbers 

• Ensure efficient execution of existing and new promotional events and calendars 

• Ensure that all key strategies and objectives are executed as designed 

• In the market working 50% of the time 

REQUIRED EXPERIENCE 

• Bachelor’s Degree in Business Administration, Marketing, or related field preferred 

• 5-8 years of sales experience in consumer-packaged goods (CPG), beverage category experience highly preferred 

• Proven experience managing key accounts is required 

• Demonstrated success in managing and growing retailer relationships within a defined market or region 

• Strong ability to collaborate effectively with distributor and broker partners to meet or exceed revenue and profit targets 

• Experience identifying high-potential retail locations and driving expansion of product displays and points of distribution (POD) 

• Proficient in tracking and analyzing sales KPIs to maximize market share, net sales, and profit margins 

• Skilled in planning, pre-selling, and executing in-store promotions and events with a focus on brand standards and sales optimization 

• Ability to work closely with cross-functional teams including analytics to forecast sales and develop market improvement initiatives 

• Comfortable working approximately 50% of the time in the field to drive execution and customer engagement 

• Strong customer service orientation, adaptable to change, and able to perform under pressure while maintaining a professional image 

• Base salary of $100,000-120,000, based on territory and experience. Actual salary offer may vary based on location and work experience. The base pay range is subject to change and may be modified in the future.
• Bonus Eligible
• Starting at 3 weeks PTO
• Sick Days
• Personal Day
• 100% of the employee and dependent healthcare premiums paid for by the company
• Life insurance/AD&D (company-paid and voluntary)
• Flexible Spending Accounts
• 401K (regular and Roth)
• $150/month health and wellness reimbursement
• $100 monthly towards your cell phone and $50 monthly towards Internet (if applicable)
• Employee Discount on Hint Water