Senior Product Designer II, Activation

Please note: Due to close working relationships with teams in Ireland and the UK, we are only considering candidates who are located in the Eastern time zone (US or Canada).

Join HubSpot’s Customer Journey UX Team: Design End-to-End Customer Value

At HubSpot, the Customer Journey Product Line (CJPL) owns how customers experience HubSpot from their very first interaction through long-term value and growth. This team brings together acquisition, activation, discovery, and engagement into one continuous, AI-driven customer journey, designed to help every customer reach value quickly, build habits, and grow over time.

As a Product Designer on the Customer Journey team, you’ll work on high-impact, cross-hub initiatives that shape how millions of customers discover HubSpot, get set up, find value, and stay engaged. Your work will span multiple products and surfaces, with a focus on clarity, outcomes, and intelligent orchestration at scale.

What Sets Customer Journey UX Apart?

• End-to-End Ownership: Design across the full customer journey, from signup and activation through discovery, engagement, and retention.
• Outcome-Driven Focus: Shift experiences from task completion to outcome realization, helping customers reach value faster.
• Cross-Hub Scope: Work across multiple Hubs and platform surfaces to deliver cohesive, connected journeys.
• AI-Driven Experiences: Leverage personalization, inference, and smart guidance to adapt journeys to customer context.
• Massive Scale: Design for millions of customers across Free, Starter, Pro, and upmarket tiers.

What You’ll Do

• Own End-to-End Experiences: Lead design work that spans multiple stages of the customer journey—from discovery through launch and iteration.
• Design for Activation and Value: Create guided, adaptive experiences that help customers reach their first meaningful outcomes quickly.
• Connect Systems and Surfaces: Design flows, patterns, and frameworks that create continuity across products while maintaining simplicity and clarity.
• Partner Across Disciplines: Collaborate closely with Product Managers, Engineers, Researchers, Content Designers, and Data partners.
• Use Data to Learn and Iterate: Define success metrics, validate designs with qualitative and quantitative insights, and continuously improve shipped work.
• Elevate Craft and Culture: Participate in critique, mentor peers, and help raise the bar for journey-focused design at HubSpot.

What You’ll Bring to HubSpot

• Proven Product Design Craft: A portfolio demonstrating strong visual design, interaction design, systems thinking, and measurable user or business impact.
• Please include at least three recent case studies.
• Journey-Level Thinking: Experience designing across multi-step flows, lifecycle stages, or interconnected products.
• Cross-Functional Collaboration: A track record of partnering effectively with PMs, engineers, and other designers to drive outcomes.
• Systems and Scale Mindset: Comfort designing within large platforms where consistency, reuse, and cohesion matter.
• Comfort with Ambiguity: Ability to navigate evolving strategy and complex problem spaces with clarity and momentum.
• Growth Mindset: Curiosity, openness to feedback, and excitement about learning—especially in AI-powered product environments.
• Bonus: Experience with B2B SaaS, onboarding or activation systems, personalization, or experimentation at scale.

Which Level Is Right for Me?

We’re hiring across multiple levels—your exact fit will be determined during the interview process as we match your scope, impact, and growth trajectory:

• HUB-4 (Mid-Level): Contributes to impactful journey components while developing fluency in systems and lifecycle thinking.
• HUB-5 (Senior I): Drives medium-to-large journey initiatives independently, delivering polished, end-to-end experiences.
• HUB-6 (Senior II): Owns complex, high-impact journeys across teams with influence beyond immediate scope.
• HUB-7 (Staff): Leads large-scale, cross-product journey initiatives and mentors other designers.
• HUB-8 (Principal): Shapes vision and frameworks for customer journey design at an organizational level.

You don’t need to decide your level on your own—we’ll help you assess as we go.

We Welcome You—Wherever You Are in Your Journey

We know great designers come from many backgrounds. If you’re excited about designing connected, outcome-driven customer journeys and helping businesses grow better, we’d love to hear from you—even if you don’t check every box.