Performance Marketing Lead, Paid Social, Display & Video

As the Performance Marketing Lead, you will shape strategy, oversee execution, and mentor a small team to maximize growth and efficiency:

• Lead performance strategy and execution across Paid Social, Display, and Video channels to drive acquisition and engagement on desktop and mobile.
• Manage and mentor 2–3 channel specialists, providing guidance on strategy, day-to-day decisions, and career development.
• Own mobile acquisition campaigns, including measurement, optimization, and experimentation across app campaigns and inventory.
• Build and maintain a data-driven creative testing framework linking concepts to performance metrics such as CAC, LTV, and incrementality.
• Develop a unified cross-channel roadmap aligning testing, budgeting, and insights across Paid Social, Display, and YouTube.
• Partner with Data Science, Product, Engineering, Creative, and Product Marketing to design experiments, enhance attribution, and translate data into improved channel strategies.
• Monitor and communicate channel performance, surfacing opportunities, risks, and insights to leadership while optimizing toward LTV/CAC, CPA, and incrementality goals.

Requirements:

The ideal candidate brings a blend of leadership, analytical rigor, and hands-on performance marketing expertise:

• 6–8+ years of experience in digital or performance marketing with deep expertise in Paid Social, Display, and Video across desktop and mobile.
• Proven experience in mobile acquisition, measurement, and optimization, including app campaigns, MMPs, SKAN, and creative testing for app growth.
• Track record of connecting creative, data, and channel strategy to drive measurable business outcomes (LTV/CAC, CPA, incrementality).
• Experience managing and developing small teams, providing coaching, feedback, and performance guidance.
• Comfortable as a working manager, balancing long-term strategy with detailed performance diagnostics and experiment design.
• Strong analytical skills with familiarity in SQL, experimentation frameworks, and incrementality testing.
• Hands-on experience with major performance platforms such as Meta, TikTok, YouTube, and collaborating with external vendors or creative agencies.
• Highly collaborative, experienced working cross-functionally with Creative, Product Marketing, Data Science, Product, and Engineering teams.
• Data-driven, experiment-oriented mindset, embracing continuous improvement and innovation in marketing practices.

Benefits:

• Competitive compensation with market-based salary ranges: Zone 1: $152,000–$209,000, Zone 2: $137,000–$188,000.
• Remote work flexibility across the United States.
• Comprehensive healthcare coverage, including medical, dental, vision, mental health, and fertility benefits.
• Disability and life insurance options.
• 401(k) or RRSP matching.
• Paid parental leave.
• 20 days of PTO per year, 12 paid holidays, two floating holidays, and flexible sick leave.
• Generous stipends for caregiving, wellness, home office, and more.
• Annual professional development budget and growth opportunities.
• Collaborative, inclusive culture that encourages experimentation and innovation.