Sales Analyst, Funnel & Revenue Optimization
Skills
- Advanced SQL and experience working with event-level product and CRM data
- Experience with product analytics tools (Mixpanel, Amplitude, Heap)
- Experience with BI/visualization tools (Looker, Tableau, Mode)
- Strong understanding of SaaS metrics (ARR, MRR, CAC, LTV, retention, expansion)
- Experience evaluating experiments, cohort analyses, and funnel conversion trends
- Forecasting and revenue impact modeling
- Strong cross-functional communication and executive-level presentation skills
- Systems thinking and revenue-focused problem solving
Responsibilities
- Own end-to-end analysis of the customer journey across self-serve and sales-assisted funnels
- Identify drop-off points, stalled opportunities, and friction between product-led and sales-assisted motions
- Evaluate assist rates and quantify incremental revenue lift from sales involvement
- Analyze activation behavior, product-qualified signals, and usage thresholds that influence conversion
- Quantify the impact of routing logic, qualification criteria, and lead scoring on downstream revenue
- Recommend structural changes to improve conversion rates, velocity, and revenue efficiency
- Determine routing decisions for prospects (self-serve vs sales-assisted) based on revenue impact
- Analyze pricing tier movement, packaging effectiveness, discounting trends, and upgrade behavior
- Partner with Marketing to translate funnel performance into downstream revenue and refine targeting
- Improve funnel instrumentation, event tracking, and maintain consistent funnel stage definitions
- Build models connecting acquisition, activation, engagement, conversion, and expansion
- Run deep-dive analyses, forecast revenue impact of changes, and present recommendations to leadership
Education
- Bachelor's degree in a quantitative field (e.g., Economics, Statistics, Computer Science, Engineering, Math) or equivalent practical experience
Benefits
- Comprehensive benefits and wellness program offerings
- Company retreats and learning opportunities with startup leaders
- Inclusive workplace and dedicated DEIB initiatives
- Support for reasonable accommodations during hiring and employment
- Total Rewards program with additional perks (details available on company site)
Average salary estimate
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